Using Emotion AI to Spark a New Type of Brand Experience

Using Emotion AI to Spark a New Type of Brand Experience

“Affective computing is like nuclear power. We have to be responsible in defining how to use it,” said Javier Hernandez Rivera, a research scientist at MIT Media Lab, in 2017. In the two years since, there has been a global proliferation of biometric and affective APIs and off-the-shelf hardware designed to power experiences in millions…
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