The Internal Components That Make a Successful Brand Reinvention

The Internal Components That Make a Successful Brand Reinvention

When Dunkin’ announced they were dropping the “Donuts” from their name this past September, they were taking a page out of a longstanding brand playbook for brand reinvention: new agency, new logo, new creative campaign, new product focus. Congratulations, you’ve reset consumer expectations and set the stage for a new wave of growth and prosperity….
Source: Advertising

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