Snapchat Is Growing Thanks to Older Americans, While Millennial Usage Declines

Snapchat Is Growing Thanks to Older Americans, While Millennial Usage Declines

Snapchat is expected to grow its U.S. audience to 70.4 million by the end of 2017, according to a new report from eMarketer. This is an increase of 14.2 percent from 2016 usage numbers. A Snapchat user, according to eMarketer, is someone who accesses the app at least once per month. While overall growth is…
Source: Advertising

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