Q&A With Adobe’s Keith Eadie on Data-Led Targeting

Q&A With Adobe’s Keith Eadie on Data-Led Targeting

Earlier this week at the Adobe Summit in Las Vegas, the company’s key players assembled to outline updates to its platform and address client concerns in the contemporary marketing environment. Adweek caught up with Keith Eadie, svp and general manager of Adobe Advertising Cloud, to talk about the intricacies of data-led targeting in an era…
Source: Advertising

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