Outbrain to Buy Fellow Native Ad Specialist Ligatus

Outbrain to Buy Fellow Native Ad Specialist Ligatus

Outbrain has signed an agreement to purchase Germany-based native advertising company Ligatus for an undisclosed fee in the latest act of the ongoing consolidation of the ad-tech sector of the media business. The all-stock deal is subject to regulatory approval, but Outbrain reported that it expects the transaction to close in the second quarter of…
Source: Advertising

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