Marketers Everywhere Are Rethinking Middle America Post-Trump. Inside One Effort to Help Them

Marketers Everywhere Are Rethinking Middle America Post-Trump. Inside One Effort to Help Them

The polls were wrong. The strategy was wrong. The data was wrong. Shortly after midnight on Nov. 9, 2016, 18 months of carefully weighted, religiously updated forecasts evaporated into the ether as Donald J. Trump scored a series of upset victories to secure his status as the 45th president of the United States. But the…
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