Liberty Mutual Gets Into the Insurance Mascot Game With the Duo of ‘LiMu Emu and Doug’

Liberty Mutual Gets Into the Insurance Mascot Game With the Duo of ‘LiMu Emu and Doug’

Liberty Mutual, known for its “Truth Tellers” ads that prominently feature the Statue of Liberty in the background, has launched a new brand positioning with new mascots: LiMu Emu (an actual emu) and Doug. Created by Goodby Silverstein & Partners, Liberty Mutual’s agency of record for the past 18 months, the ads follow the unlikely…
Source: Advertising

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