How Brands Can Navigate a Video World of Celebrity Creators

How Brands Can Navigate a Video World of Celebrity Creators

The story of YouTube is one of continuous reinvention. From the early days of chaos and cats to the wave of viral videos to the rise of a new type of entertainment personality, the platform has kept its audience enthralled by refusing to stand still. For brands and marketers, however, this constant shapeshifting has presented…
Source: Advertising

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