Do Chat Bots Face the Same Doomed Future as Branded Apps?

Do Chat Bots Face the Same Doomed Future as Branded Apps?

BARCELONA, Spain–Chat bots may be all the buzz for brands these days, but some tech execs anticipate it will be tough for brands to create them–much like they struggled to make branded apps. During a panel at Mobile World Congress in Barcelona, execs from PayPal, Google, Adobe, Sprint and GupShup talked about how messaging apps…
Source: Advertising

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