3 Reasons Why Marketers Are Moving Away From Never-Ending Feeds to Strategy-Based Stories

3 Reasons Why Marketers Are Moving Away From Never-Ending Feeds to Strategy-Based Stories

Since the dawn of social media, we’ve grown accustomed to the feed. We were fine with our FOMO-fueled vertical scrolling–until stories came along and changed the game. Even the most resource-challenged CMOs are realizing the need to develop their story strategy, a decision supported by three key drivers: engagement, visibility and insights. Engagement If there…
Source: Advertising

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