Archives

October, 2020

WPP Reports Q3 Organic Revenue Decline of 7.6%

Earnings reports continue to come in for Q3, with the industry’s largest holding company reporting a revenue decline of nearly 10%. WPP reported a revenue decline of 9.8% for Q3 in its earnings report and a decline in organic revenue (or revenue less pass-through costs) of 7.6% for the quarter. The news follows on the…
Source: Advertising

Walmart’s New Test Stores Signal Its Ambition in Omnichannel Retail

Walmart is turning four existing stores into real-life test centers by embedding four members of its product and technology teams in each to try out in-store enhancements in actual retail environments. The move comes as the retailer seeks to transform is 4,800-store footprint into physical shopping locations that can also serve as fulfillment centers to…
Source: Advertising

Ad-Tech Firms Are Paying Their Bills, but Concerns Linger

Key Insights The Paycheck Protection Program ended in August, meaning companies no longer have a liquidity safety net. When the novel coronavirus pandemic hit in March and marketers halted ad spend, publishers feared the sudden drop would leave ad-tech companies without the necessary cash to make good on their payments. Now, the ad-tech industry is…
Source: Advertising

Volvo Teams Up With Pinterest to Get Shoppers Into the Perfect Car

Volvo teamed up with Pinterest on the Volvo Style Finder, an immersive experience that enables potential car buyers to determine which model best suits their needs. Pinners are asked four questions aimed at learning about their lifestyles and aesthetics, and the Volvo Style Finder will then generate a Pinterest board populated with the vehicles that…
Source: Advertising

NBCUniversal CEO Talks ‘Much Smaller’ Upfront, Calls Peacock ‘the Opposite of Quibi’

As Covid-19’s effects continue to put pressure on the television advertising business, NBCUniversal’s delayed upfront marketplace was “relatively normal, and much stronger than we expected,” NBCUniversal CEO Jeff Shell told investors Thursday, but did not put a number to those claims. The annual negotiations, which heated up in July following NBCU’s 30 Rock reunion that…
Source: Advertising

Hollywood’s Great Streaming Overhaul Is Just Beginning

The television industry has been bombarded with curveballs this year, from programming cancellations, delays and ad revenue evaporation prompted by Covid-19 to the acceleration of changing consumer habits. Now add another seismic shift to the list: an unprecedented changing of the guard in the upper echelons of television’s biggest companies. Within the last three months,…
Source: Advertising

Jerry Garcia’s Cannabis Line Debuts With an Airstream and a Deadhead Ambassador

There may have been no better launching pad for Jerry Garcia’s cannabis line than the Outside Lands festival in San Francisco and its toker-friendly section called Grass Lands. The annual three-day event at Golden Gate Park was the largest gathering in the country, as of 2019, to allow weed sales and on-site consumption. But the…
Source: Advertising

Postmates, TikTok Team Up on Limited-Time Creator-Led Menu in Los Angeles Area

Delivery service Postmates is teaming up with TikTok on the first-ever creator-led menu, but only those within the delivery radius in the Los Angeles area will be able to sample the creations. Starting Wednesday (Oct. 28) and running through Sunday, Nov. 22, some of the most-shared food trends on the video creation application will be…
Source: Advertising

This Beautiful Animation For an Addiction Charity Shows the Power of Love and Support

For people struggling with addiction, and for those who care about them, it can sometimes feel as though there is a chasm of misunderstanding that separates them–but understanding and support are vital when it comes to tackling the issue of addiction. Partnership to End Addiction, a nonprofit, has launched a new TV, print, radio and…
Source: Advertising

Snapchat Introduces 3D Full Body Tracking Technology for AR Lenses

Why settle for 2D body tracking technology when you can have 3D full body tracking technology? Snap Inc. introduced its new offering with a set of augmented reality lenses just in time to enable Snapchatters to don AR costumes for Halloween. Speaking of Halloween, Tim Hortons will become the first brand to roll out a…
Source: Advertising