October, 2019

Susan Desmond-Hellmann Steps Down From Facebook’s Board of Directors

Bill and Melinda Gates Foundation CEO Susan Desmond-Hellmann stepped down from Facebook’s board of directors, effective Wednesday. Desmond-Hellmann joined the social network’s board in March 2013, and she has served as its lead independent director since June 2015. Facebook said in a Newsroom post that it will name a new lead independent director over the…
Source: Advertising

Sexual Expression Is Not a Trend for Marketers to Capitalize On

Sexuality and sexual expression make up some of the most fundamental building blocks of human identity. For brands to treat either as a trend is to immediately get it wrong, and any attempts to speak for marginalized communities from a position of authority will fall flat. The emotions that surround sexuality and sexual expression are…
Source: Advertising

The Road to Brandweek: 23andMe’s Tracy Keim on Prioritizing Privacy and ‘Consumer Obsession’

DNA tests no longer seem like something out of a science textbook–and that’s thanks in large part to companies like 23andMe, which have brought DNA test technology into people’s homes, giving them a deeper look at their genetic makeup and ancestry with just a bit of saliva in a tube. But sharing your DNA with…
Source: Advertising

WhatsApp Adds Fingerprint Lock Feature to Android App

WhatsApp added a fingerprint lock to bring more security to its Android application. Users of the Facebook-owned messaging app can tap Settings, Account, Privacy, Fingerprint Lock to turn on the new feature and confirm their fingerprints. On the iOS side, WhatsApp rolled out Touch ID and Face ID for its iPhone app in February.
Source: Advertising

BBC Studios Takes Over Spotify to Back Seven Worlds, One Planet

BBC Studios is conducting a global first takeover of streaming platform Spotify Thursday to back its new documentary series from David Attenborough, Seven Worlds, One Planet. Spotify Free and Spotify Premium listeners will have access to seven featured videos depicting extraordinary wildlife stories and endangered species from around the world, as well as the official…
Source: Advertising

CBS’ Jo Ann Ross Tapped to Lead ViacomCBS Ad Sales

CBS ad sales chief Jo Ann Ross, who has headed up ad sales for the network since 2002, will keep her top job at the newly formed ViacomCBS. Instead of following the path of other long-tenured CBS executives and exiting the company ahead of its upcoming merger with Viacom, she’s been named the ad sales…
Source: Advertising

Criteo Names New CEO Amid Q3 Revenue Dip and ‘Flat’ Outlook

Criteo, the retargeting ad-tech firm, is shaking up its leadership with Nielsen’s Megan Clarken soon assuming the role of CEO. Current CEO and founding chairman JB Rudelle, who returned as Criteo CEO last year, will remain as chairman on its board of directors. The new leadership comes as Criteo announced a 1% annual revenue decrease…
Source: Advertising Recreates the Addams Family Mansion in Brooklyn

At least for Halloween weekend, the Addams Family mansion is on the market–in Brooklyn’s Clinton Hill neighborhood. and MGM Studios resurrected the famous 1313 Cemetery Lane abode, where guests can pony up $101 per night to stay in Gomez and Morticia’s iconic home. Visitors spending the night in the 19th-century walk-up that’s been transformed…
Source: Advertising

United Embraces Star Wars for New Safety Video, Though It Feels a Bit…Forced

While it might seem odd to be excited about a new airline safety video, there’s no denying that we’ve been in a golden age of clever iterations on something that had long seemed boringly boilerplate. Led by creative pioneers like Air New Zealand, airline safety videos in recent years have often been fascinating forays into…
Source: Advertising

What We Like Most About HBO Max—and What Worries Us

We had a lot of questions going into Tuesday’s HBO Max investor day, and WarnerMedia answered many of them during its info-packed presentation, which lasted nearly three hours. From price ($15 a month) to release date (May 2020) to content (all 23 seasons of South Park and new series from people like Greg Berlanti, Mindy…
Source: Advertising