Archives

July, 2019

Amazon and DSPs Foresee an Advertising Utopia in CTV

As connected TV, or CTV, becomes an increasingly attractive market for consumers and advertisers, Amazon is opening ad inventory in third-party Fire TV apps to demand-side platforms (DSPs) The Trade Desk and DataXu TouchPoint. In a blog post that envisioned a CTV utopia, Amazon boasted “top-quality inventory” along with “competitive separation,” fewer repeat ads and…
Source: Advertising

What Is Nitro Cold Brew? Starbucks and Bill Nye School You on Today’s Trendiest Coffee

As many parts of North America and Europe deal with a record-melting heat wave, demand for cold coffee has only been growing. That is especially true for nitro cold brew. As one of the trendiest coffee drinks on the market, nitro cold brew has been a popular choice to cool down in the hot weather….
Source: Advertising

Barton F. Graf CEO Heads to Digitas as Managing Director of New York Region

Caroline Winterton has left her post as CEO of independent agency Barton F. Graf, a role she took on last year, to join Digitas as managing director of its New York region. In her new role, she’ll be tasked with overseeing the Publicis agency’s New York and Atlanta offices, working with clients including American Express,…
Source: Advertising

Why a Surprise Drop Can Be a Great Marketing Ploy for Brands

Want to get people talking? It’s all about that surprise drop. Beyonce sent the Beyhive into a frenzy with her surprise release of Homecoming: The Live Album; Hulu kept fans in front of their TVs when it released its own Fyre Festival documentary just days before Netflix dropped its own; and, most recently, Hulu posted…
Source: Advertising

On the Adweek Podcast: Facebook’s Wild Week and NBCU’s Upfront Gains

Adweek’s first NexTech conference is in the books. The two-day event held at the Westin Times Square last week gathered the biggest names (Martin Sorrell, Linda Yaccarino, Linda Boff) and most interesting brands (Twitch, Hulu, IBM Watson) in the space. So what did we learn? Hear from Adweek reporters and editors who both moderated and…
Source: Advertising

Movies Aren’t Telling Love Stories Anymore. So The New York Times Brought Them to Amazon

The romance genre has all but disappeared from films, so now several cable and streaming outlets have claimed it for themselves. The latest to jump on board is Amazon Prime Video. The streaming service will soon air Modern Love, a new anthology series debuting Oct. 18 that features eight different stories about love, in all…
Source: Advertising

Amazon Still Won’t Say How Many People Are Streaming Its Biggest Shows, Unlike Netflix

After several years of refusing to release any ratings metrics, Netflix has finally begun selectively sharing some data about its most popular shows. But one of its biggest streaming rivals said it still won’t be following suit. Amazon Prime Video reiterated today at the Television Critics Association’s summer press tour in L.A. that it won’t…
Source: Advertising

Starz’s New Mandate: Only Make Shows That Appeal to a ‘Premium Female Audience’ Worldwide

For much of its 25-year existence, Starz has been focused solely on its premium-cable rivals like HBO and Showtime. But as it looks to hold its own in a rapidly changing TV landscape–amid competition from both linear and streaming rivals–the company is no longer thinking domestically but globally. During the past year, Starz has shifted…
Source: Advertising

A LinkedIn Loophole Allowed Members to Post Fictitious Job Openings on Company Pages

LinkedIn patched up a loophole that enabled members to post job openings on company pages without authorization. Netherlands-based online recruiter Michel Rijnders discovered the loophole and posted about it on LinkedIn, noting that he was even able to create a job opening for CEO of LinkedIn, which appeared on the professional network’s official company page….
Source: Advertising

Taika Waititi’s New Movie Just Revived (and Perfected) the ‘Angry Hitler’ Meme

It’s been more than 13 years since video pranksters began putting their own subtitles over the intense scene from German film Downfall in which Adolf Hitler learns that his inescapable defeat is nigh. While that practically makes it a dinosaur of the digital era, the meme clearly still packs some punch. To help promote Taika…
Source: Advertising