Archives

March, 2019

Tulipan Created a Condom Package That Requires the Consent of Both People to Open It

All hands on deck are needed to open this package of Tulipan condoms. Created by BBDO Argentina, the “Consent Pack” promotes respect and consent with a unique twist; a couple’s four hands are needed to open this customized pack of condoms. An accompanying video illustrates how the box opens; while one person holds in two…
Source: Advertising

MLB Lets Its Young Superstars Loose in Its Opening Day Ad

With a fresh crop of superstars as young as 19, Major League Baseball is barreling into a new era. And these kids aren’t going to abide by the same unwritten rules established during the century of baseball that preceded them. They’re here to break traditions, and MLB isn’t being quiet about it. The league kicked…
Source: Advertising

5 Things Marketers Need to Know About Adobe Summit 2019

Adobe hosted its annual flagship conference this week in Las Vegas, where it unfurled its vision of how marketing clouds can help brands bridge online and offline data to improve customer experience. Adobe CEO Shantanu Narayen took to the conference stage to present details on a number of his company’s strategic relationships, among them are…
Source: Advertising

Poshmark Rolls Out a New Tool to Make It Easier to Collect Sales Tax

Ten months after the U.S. Supreme Court ruled states can make ecommerce companies collect and remit sales tax, Poshmark is debuting Posh Remit to collect this levy on behalf of Poshmark sellers. The new tool is rolling out in 45 states, five territories and other local jurisdictions where laws have passed since the Supreme Court…
Source: Advertising

After Buying Fox, Disney Sets Its First Combined Upfront for May 14

One week after completing its $71.3 billion purchase of Fox, Disney has set plans for its first combined upfront event featuring its expanded portfolio–and also reversed course on its previously announced plans to participate in this year’s NewFronts. On Tuesday, May 14, Disney will host its upfront presentation, featuring ABC, ESPN, Freeform, FX and National…
Source: Advertising

Cannes Lions Unveils Its 15 Female See It Be It Program Finalists

Cannes Lions has announced the 15 women selected for this year’s See It Be It program–its initiative to increase female representation at its annual international festival of creativity. The women were chosen from a pool of more than 760 global applicants and will receive a complete festival pass, travel and accommodation courtesy of Cannes and…
Source: Advertising

Missing Socks Are a Timeless Existential Dilemma in This Very Relatable French Ad

Some people say it’s the dryer. Some say it’s gnomes. But nobody really knows. What happens to the socks? A new online 60-second spot from French retailer Monoprix and agency Rosapark grapples with the age old question in hilarious fashion–from its existential roots to the everyday frustration of frantically searching every room in the house…
Source: Advertising

JD.com Debuts Joybuy on Google Express

Chinese ecommerce platform JD.com has added a digital U.S. storefront on the shopping service Google Express. JD did not respond to a request for comment, but Google confirmed “an assortment of inventory from JD.com is now live on Google Express.” Another dead giveaway: The Google Express page Joybuy includes JD’s mascot, the dog named Joy….
Source: Advertising

Foot Locker Travels Back to the ’90s With Wildly Nostalgic Ads for Nike Air Max Day

Foot Locke’s new digital campaign from agency Laundry Service is absolutely overflowing with ’90s nostalgia. A series of fun, humorous online ads mix tropes from that era of advertising with modern sensibilities. The campaign also borrows from a jingle that ran during a classic Foot Locker spot in the decade prior. The result is a…
Source: Advertising

Publishers View Apple News+ as an Experiment, Not a Solution to the Industry’s Woes

So far, media buyers and industry insiders don’t seem overly enthused by Apple’s video streaming prospects with Apple TV+. But publishers participating in the other big offering Apple rolled out on Monday, Apple News+, said they see the service as a way to help expand their audience and drive new subscribers. Publishers view Apple News+,…
Source: Advertising