Archives

February, 2019

Crime Still Doesn’t Pay, But It Sort of Breaks Even at Cashierless Stores

Just 14 months ago, the idea of walking into a store, picking up whatever you want and leaving with it felt akin to shoplifting. Now, the concept is much more familiar as multiple options have emerged that allow customers to do this without fear of committing a misdemeanor. Amazon’s Just Walk Out Technology at its…
Source: Advertising

Snapchat: Here’s How to Change Your Ad Preferences

As you browse content on Snapchat, you may see ads that are personalized to your activities and/or tastes. Did you know that you can opt out of receiving these kinds of personalized ads? Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat app on iOS. Also note:…
Source: Advertising

The Story Behind Instagram’s Addictive Account Linking The Nanny Costumes to Modern Art

Everyone loves finding hidden gems in their favorite shows, but is it possible to create them after the fact? That’s essentially what @thenannyart is doing on Instagram, where the account matches up outfits worn by Fran Drescher’s character in ’90s sitcom The Nanny with works of contemporary art. While stylish protagonist Fran Fine’s ensembles have…
Source: Advertising

Fixing Advertising’s Diversity Problem Shouldn’t Fall to Minorities

Let’s talk about what diversity is not. Diversity is not hiring a person of color or a female executive to save a predominantly white company from public backlash. Diversity is not recruiting culture creators from different ethnicities to serve as global ambassadors of top companies in exchange for checks that represent only a fraction of…
Source: Advertising

National Geographic Wants to Tackle More Documentaries After Free Solo’s Oscar Win

Last night, Free Solo became the first National Geographic movie to win the Academy Award for Best Documentary Feature–but if the company has its way, it won’t be the last. National Geographic, which had briefly abandoned the documentary genre earlier this decade, is back with a vengeance, and could expand its documentary plans even further…
Source: Advertising

Can YouTube Ever Be Completely Safe for Advertisers?

This week’s YouTube brand-safety “furor” came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers. This week again underlined the inherent flaws of user-generated content portals as a sanctuary for advertisers. Major brands like Disney, Nestle and L’Oreal ran ads ahead of…
Source: Advertising

BMF Co-Owner Sues Agency for Allegedly Demoting Her After Learning She Was Pregnant

An executive vice president and would-be head of sales for experiential agency BMF sued her employer this week, alleging its leadership violated several employment laws by demoting her and cutting her salary after learning that she was three months pregnant. In the lawsuit, filed in the U.S. District Court for the Southern District of New…
Source: Advertising

This NYC Pop-Up Arcade Lets Visitors Experience Firsthand the Future of Storytelling

Some of the most compelling new story formats like virtual reality and immersive theater aren’t always the most easily accessible. They’re expensive, they require a lot of space, or they’re complicated to set up. But a new pop-up “story arcade” in New York is making a range of technologies available to try–if you have the…
Source: Advertising

Plexo Capital Partner Lo Toney on Why VCs Shouldn’t Treat CPG Brands Like Tech Startups

As retail disruption increasingly pushes the consumer-packaged goods industry into direct-to-consumer and ecommerce channels, new brands in the space are looking more and more like tech startups. Blurring that distinction too much can be dangerous for both entrepreneurs and investors, according to Plexo Capital founding managing partner Lo Toney. Speaking at the Brandweek: Challenger Brands…
Source: Advertising

These 3 Challenger Brands Have a Bigger Purpose Than Just Profits and Growth

In today’s advertising and marketing landscape, there’s no shortage of brands taking a stand for something bigger than the bottom line. For some, like Patagonia or Nike, those messages become iconic cultural moments. For others, like upstarts Bombas, Naadam and Encantos, they serve as a different way to connect with consumers. At the Brandweek: Challenger…
Source: Advertising