Archives

December, 2018

Esports and Gaming Flourished in 2018, and Brands Won’t Want to Miss in the New Year

Gaming made big headlines in 2018, from the dominance of Twitch and Fortnite to the first season of the Overwatch League to a wave of municipal and private investors backing teams and venues. No marketer should ignore the passion and sheer size of the gaming community, which eclipses the audience for most American professional sports….
Source: Advertising

Apple’s New Ad Perks Up a Dreary World With Parkour and a Flood of Color

For a stretch in the mid-2000s parkour had a reasonably solid heyday in advertising. The most prominent example is the 2006 Nike and Wieden + Kennedy classic “Angry Chicken” to launch the brand’s Presto shoe. Other brands like Pepsi, Suzuki and T-Mobile have used the stunts to decent effect. Free runner (and Red Bull athlete)…
Source: Advertising

YouTube: Here’s How to Delete a Chat

Did you know YouTube allows you to delete chats you’re not interested in keeping? Our guide will show you how this works. Note: These screenshots were captured in the YouTube application on iOS. Step 1: Tap “Inbox” at the bottom of the screen. Step 2: Tap the chat you wish to delete. Note: If you…
Source: Advertising

Rauxa’s Founder and CEO Talks the Power of Mentorship and the Importance of Transparency

At the country’s largest female-run agency, mentorship isn’t just a buzzword–it’s a company principle. Gina Alshuler, the company’s president and CEO, knows that firsthand. She started at Rauxa just out of college, working as a receptionist at the front desk. Not even two decades later, she’s at the helm of the company. That’s thanks in…
Source: Advertising

Despite Plans for Global Growth, Local Broadcasting Is Seeing the Most Success

The growth of Netflix is stalling, particularly in its largest and most saturated market in the U.S. This means that the streaming service, like its rival Amazon Prime Video, is looking to places like Europe where SVOD penetration is still under 17 percent to boost its numbers. But Netflix isn’t finding Europe as easy as…
Source: Advertising

The Race to 5G Will Intensify in 2019 as All Carriers Plan to Unveil Networks

After months of hype about instant connectivity and super-speed downloads, the next generation of wireless service will finally become a reality in 2019. All four major U.S. carriers have vowed to kick off or expand their respective 5G networks in the coming year, and most major phone manufacturers are set to release their first 5G-enabled…
Source: Advertising

LinkedIn: Here’s How to Connect With Others Using QR Codes

Did you know each LinkedIn member has a unique QR code that other users can scan to see their profile on the service? This feature allows users to quickly add others as connections on LinkedIn without searching for profiles manually. Our guide will show you how the LinkedIn QR code feature works. Note: These screenshots…
Source: Advertising

Instagram Temporarily Rolls Out New Functionality, Angers the Internet

It was a quiet day, the last Thursday of 2018. Or so it seemed. Then Instagram rolled out a transformational update to its app, causing the internet to collectively lose its mind. What was this change to its core product that caused the online denizens to grab their digital pitchforks? Say goodbye to the infinite…
Source: Advertising

10 Popular Shows That Didn’t Air New Episodes This Year (and When They Will)

The days, they pass. And with binge-watching and Peak TV, it’s hard to remember exactly when your favorite shows last released new episodes. If you’re wondering why some of your favorite TV shows didn’t turn up on any top 10 lists this year, it might be because they didn’t actually air any new episodes in…
Source: Advertising

The Media Companies That Changed Ownership in 2018

It’s been a year of acquisitions, sales and mergers. We head into this year with some companies still exploring selling a number of titles, or having actually put some brands up for sale, including Sports Illustrated, Money, Brides, W and Golf Digest. Here are some of the print and digital brands that found new owners…
Source: Advertising