Archives

March, 2017

Fund This Cannes Entry on Kickstarter, and They’ll Melt Down Any Lion They Win and Give You Some

Remember French advertising publication Influencia, which ran that surreal infobesity campaign from last year? It wants a Cannes Lion for that. But as you probably know, entries to Cannes are pricey. The Print & Publishing Lions category alone is priced at 695EUR (nearly $750) per entry, and your chances of winning improve the more categories…
Source: Advertising

For AI to Truly Elevate Marketing, It Must Be Partnered With the ‘Happy Accidents’ of Human Creativity

Today, Artificial Intelligence (AI) is arguably the most disruptive technology, with cloud computing, large data sets and big tech companies such as Microsoft, Google and Amazon accelerating its impact and the fact that investment in this arena has grown from $589 million to over $5 billion in the last five years. Recent research from Publicis…
Source: Advertising

Oculus Revealed the Release Date for the New Gear VR and the Gear VR Controller

It’s been a big week for Facebook’s Oculus VR virtual-reality unit: After celebrating the anniversary Tuesday of the date when Oculus Rift first shipped, Wednesday brought announcements about the new Gear VR and Gear VR Controller, as well as several platform updates. Oculus announced in a blog post that the new Gear VR and Gear…
Source: Advertising

Playboy Magazine Taps New Executive Editors for Print, Digital

Can Cooper Hefner successfully augment the Playboy magazine U.S. brand? We wouldn’t bet against him. Especially now that he has brought in qualified reinforcements. Per an announcement today, the Beverly Hills-based editorial team has been revamped. Promoted to executive editor of the magazine is James Rickman, while Leila Brillson has been brought in to serve…
Source: Advertising

Vice Media Finalizes Middle East Expansion Plans

Shane Smith was in Abu Dhabi this week to meet with H.E. Noura Al Kaabi, the UAE’s Minister of State for Federal National Council Affairs and chairwoman of Abu Dhabi’s media zone (a.k.a. twofour54). The company is planning to expand its presence in the area shortly with local partner Moby Group. The targeted service area…
Source: Advertising

Here’s How to Hide Your Instagram Stories From Certain Users

Do you want to use Instagram Stories but not have certain users see your content? If so, follow this guide to stop those users from seeing the posts your share in your Stories. Note: Stopping a user from seeing your Stories will also prevent them from seeing your Live videos. These screenshots were captured in…
Source: Advertising

Another Fabulous Interview Magazine Pairing: Darren Aronofsky and Michelle Pfeiffer

He directed the upcoming film Mother! She co-stars in that film with Javier Bardem and Jennifer Lawrence. And here’s how the cover story conversation between these two comically kicks off in the April issue of Interview: MICHELLE PFEIFFER: Did anybody forewarn you that I’m maybe, like, the worst interviewee that ever was? DARREN ARONOFSKY: That’s…
Source: Advertising

Billie Jean King and Lindsey Vonn Explain Why So Many Girls Drop Out of Sports in NBC Sports Documentary

In the past 40 years, the number of females participating in sports has nearly doubled, as two out of every five girls now choose to play sports, according to the Women’s Sports Foundation. But that number is still too low, as NBC Sports’ new documentary, “Tomboy,” points out. The documentary, sponsored by Geico, explores why…
Source: Advertising

Fullscreen Becomes Third Company to Pull Out of IAB NewFronts

Fullscreen, an entertainment platform and content creator network, announced on Monday it would no longer participate in the 2017 Digital Content NewFronts taking place in May in New York. Fullscreen Media creates custom content for brands and advertisers, and hosts original entertainment available to subscribers. Current media partners with the platform, which receives more than…
Source: Advertising

Emerald Nuts’ Favorite Stupidly Simple Amazon Review Is Now Its Tagline: ‘Yes Good’

The writer of new tagline for Emerald Nuts is not an ad professional. In fact, no one know who the hell he or she is. All agency Barton F. Graf knows is that this person left a stunning review of Emerald Nuts on Amazon last summer that summed up the brand in the simplest, most…
Source: Advertising