Archives

February, 2017

Trump Lashes Out at New York Times Ad Set to Air on the Oscars Tonight

The New York Times was hoping to start a dialogue with its new brand campaign from Droga5. But it couldn’t have expected that the president himself would weigh in just three days after the work broke. Donald Trump on Sunday morning posted a tweet slamming the Times’ ad campaign–which is focused on the importance of…
Source: Advertising

Meryl Streep Gets Blistered by Some Real Fake News

The first rule of internet journalism is that vetting a scandalous bit of information takes time. And so, after speaking with Karl Lagerfeld backstage at a Feb. 23 Fendi fashion show, Women’s Wear Daily executive editor Bridget Foley chose either not to confirm with Meryl Streep and the actress’ stylist Micaela Erlanger, or not wait…
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From The New Yorker, With Love

We wrote recently about Bloomberg putting Eustace Tilley in the ring with President Trump. For the March 6 issue of The New Yorker, artist Barry Blitt has explored a similar theme to frame the cover story by Evan Osnos, David Remnick and Joshua Yaffa.. This riff on The New Yorker’s first cover in 1925, by…
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CBS’ Doubt Is the First Freshman Broadcast Show to Get Pulled From the Schedule This Season

Just when it seemed like the broadcast networks were actually going to make it through the whole 2016-17 TV season without canceling a freshman show, CBS waved the white flag on Friday night, pulling its midseason legal drama Doubt from the schedule after just two episodes. The network announced it had yanked the Katherine Heigl…
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NYPL’s 2017 Book Award Finalists Wrote About Gun Deaths, Pandemics, War Zones, Dark Money and Refugees

As the name of the award implies, the New York Public Library’s Helen Bernstein Book Award for Excellence in Journalism is dedicated to honoring notable works of non-fiction written by journalists. The winner among the just-announced five finalists, to be revealed May 22, will join a group that includes George Packer, Ellen Schultz, David Finkel,…
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This New Campaign Urges You to Tell Your Friends About Podcasts

It’s fitting that #trypod, essentially a word-of-mouth campaign to promote podcasts debuting in March, grew its partner base of podcast producers through word of mouth. Israel Smith, NPR’s senior director of promotion and audience development, who broached the idea at a meeting late last year with a group of podcast producers, tells a story that…
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How Keeping It Simple Applies to Live Social Media

One of the most rewarding aspects of social media is the interaction you have with consumers. But an in-market, live social media campaign provides a deeper level of instant gratification, in-the-moment results and real-time engagement. Not many channels can so quickly raise brand awareness, sway sentiment and influence audiences. As these types of campaigns become…
Source: Advertising

Hulu Users Reveal the Weirdest Places They’ve Watched TV

TV viewers are pretty dedicated to their craft, according to a new study released from Hulu. Hulu surveyed almost 500 members of the Hulu Brain Trust, a group of core users that are invited to answer polls and questionnaires about Hulu services and other TV habits. In a series of surveys surrounding the “true confessions…
Source: Advertising

What Do Women in Other Markets Really See When They Watch a Nike Ad? We Asked Them

In a recent Nike ad about equality, created by Wieden + Kennedy, a conviction-laden voice says, “Opportunity does not discriminate.” In the background, Alicia Keys croons, “Change is gonna come.” With that gorgeous piece of work, Nike touted its commitment to inspire people to take local action to advance the values of sportsmanship, self-empowerment and…
Source: Advertising

Crazy Labs Launches Mr.io Multiplayer Arena Game on Mobile

Crazy Labs, TabTale’s casual games brand, launched Mr.io on iOS and Android. The multiplayer arena game is similar to games like Agar.io, in that it challenges users to eat other players to become bigger, while avoiding being eaten themselves. In each game of Mr.io, all players move around the same board, and they can collect…
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