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What State-by-State Data Privacy Laws Mean for the Future of Programmatic

With Europe’s GDPR implemented and California’s CCPA waiting in the wings, third-party data is starting to look like fossil fuel: widely seen as dirty, but also widely used and lobbied for–for now. California may be the U.S. market’s big kahuna, but it’s just one of multiple U.S. states considering legislation that would pressure ad exchanges…
Source: Advertising

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