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Upfront TV Marketplace Timetable in Doubt as COVID-19 Wreaks Havoc

It has been exactly two weeks since May’s annual upfronts week was wiped out in its entirety, as every major media company pulled the plug on their traditional events over several hours. But that may be just the start of how the novel coronavirus will completely reshape upfront season. As buyers and media companies enact…
Source: Advertising

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