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TV Upfronts Prove Its Value and Worth to the Industry for Another Year

As this $21 billion television upfront marketplace wraps up negotiations between the networks and media buyers, it may come as a surprise to some that the networks are commanding actual price and revenue increases, landing somewhere north of 8-9% in pricing for primetime, according to some reports. After all, TV’s death–or at least irrelevance as…
Source: Advertising

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