Top DTC Brands Spend Less on TV Spots as the Pandemic Squeezes Finances

Top DTC Brands Spend Less on TV Spots as the Pandemic Squeezes Finances

If it feels as though commercials from the likes of Warby Parker, Casper and Dollar Shave Club are appearing less than they did prepandemic, there’s a reason. TV ad spend among top direct-to-consumer (DTC) brands is down 48% when comparing Q2 2020 with Q2 2019, according to a new report from TV measurement company Alphonso,…
Source: Advertising

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