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This Department Store Takes Everything About Pop-Ups and Turns It Into Retail

Dubbing itself “the most interesting store in the world,” Showfields, a new take on an old retail model by basically renting space to specific brands, today opened up three more floors in its flagship New York store. Located in the city’s NoHo neighborhood, Showfields first opened up its doors in December, debuting only the first…
Source: Advertising

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