The Road to Brandweek: 23andMe’s Tracy Keim on Prioritizing Privacy and ‘Consumer Obsession’

The Road to Brandweek: 23andMe’s Tracy Keim on Prioritizing Privacy and ‘Consumer Obsession’

DNA tests no longer seem like something out of a science textbook–and that’s thanks in large part to companies like 23andMe, which have brought DNA test technology into people’s homes, giving them a deeper look at their genetic makeup and ancestry with just a bit of saliva in a tube. But sharing your DNA with…
Source: Advertising

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