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The Rise of Super Publishers Doesn’t Necessarily Mean Armageddon

When AT&T acquired AppNexus last year, it was the latest chapter in the emerging narrative of the rise of the super publisher. By way of definition, super publishers are scaled, vertically integrated companies like AT&T, Amazon and the Verizon Media Group (formerly Oath), who have shaken up the digital ad landscape, in some cases through…
Source: Advertising

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