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The Cannes Palais Gets Even More Crowded as Consultancies Assert Their Influence in 2019

The tired agencies-versus-consultancies narrative is dead. And maybe it was never quite the right perspective in the first place. “I don’t think it’s a ‘versus’; I think it’s an ‘and,'” said Mark Singer, principal at Deloitte Digital. “The future of an agency is to look more like a consulting firm.” But the big billboard on…
Source: Advertising

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