The Biggest Customer Brands Are Missing Out on the Asian American Consumer

The Biggest Customer Brands Are Missing Out on the Asian American Consumer

A surprising number of brands write off the Asian American and Pacific Islander (AAPI) consumer as a 5.6% niche and not a worthy investment. It is true that certain obstacles exist from a marketing perspective: our dozens of ethnicities, hundreds of dialects, a disparity in income and dispersion of cultures render engagement a unique challenge….
Source: Advertising

Leave Reply