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eBay Consolidates $250 Million Global Media Account With WPP

eBay has consolidated its media account with WPP, naming MediaCom as its global media agency of record. MediaCom has been the media agency of record for eBay in Europe and Australia, while Publicis had handled the business in North America. The appointment follows a closed review between MediaCom parent company WPP and Publicis. According to…
Source: Advertising

WarnerMedia Staffs Up Original Content Team at HBO Max

WarnerMedia has tapped a number of veteran television executives from its ranks to lead its original programming ambitions for its upcoming streaming service, HBO Max, which will be the the home of an ambitious slate of original programming alongside all of HBO’s programming and major library titles like Friends. In a hiring announcement Thursday, WarnerMedia…
Source: Advertising

Father’s Day Dominated Conversation on Facebook and Instagram in June

Father’s Day was the hottest of Facebook IQ’s Hot Topics on Facebook and Instagram in June, and people on both platforms were also gearing up for their Fourth of July celebrations. Those two holidays dominated the holidays and events category for the month on both Facebook and Instagram. The BET Awards saw strong conversation volume…
Source: Advertising

Heinz’s Craving-Inducing New Ads Launch Its First Brand-wide UK Marketing Push in a Decade

With an impressive household penetration of 88% in the U.K., Heinz still isn’t coasting on its brand recognition in a country where it’s known as much for soup and “beanz” as for ketchup. Heinz today launched its first “masterbrand campaign” in a decade, created by agency BBH London. The campaign will be anchored by ads…
Source: Advertising

As Traditional TV Evolves, Television Rating Systems Remain the Same

The history of television ratings is of great interest to me because–to quote Maya Angelou–“if you don’t know where you’ve come from, you don’t know where you’re going.” Market research firm The Nielsen Company, founded in 1923, is perhaps best known for its ubiquitous television ratings, but Nielsen actually started out measuring radio ratings before…
Source: Advertising

Keith Grossman Joins Time as President

Time, the nearly 100-year-old brand, is getting a new president. Keith Grossman, previously chief revenue officer of Bloomberg Media and most recently chief operating officer of Engine, a marketing and tech group, is joining Time in the position. He starts on Monday in his new role and will report to Time editor in chief and…
Source: Advertising

Amazon’s Prime Day Sales Surpassed Black Friday and Cyber Monday Combined

An EU antitrust investigation and U.S. lawmakers calling on the Department of Labor to look into workplace safety are probably not the headlines Amazon was hoping for the morning after its longest-ever Prime Day. Nevertheless, the ecommerce platform was at the ready with a press release lauding the 48-hour sale as “the largest shopping event…
Source: Advertising

Entertainment Weekly Publishes First Monthly Issue, Featuring Its Biggest Redesign Ever

The first issue of the newly redesigned, now monthly Entertainment Weekly was released today, featuring DC superheroes from The CW on the cover. The new, bigger magazine also has new feature spreads with the biggest redesign in the magazine’s history, with a new font and design. The inaugural monthly issue has five different cover images,…
Source: Advertising

D&AD New Blood Highlights Rift Between Eager Creatives and Scared Agencies

Last week, the D&AD New Blood pencils were handed out at a glitzy ball in London. Tipsy, freshly minted students swaggered on stage to collect their trophies, big ambitions in every gleeful smile with thankfully none of the big egos to match. To every one of them, I say well done. You worked hard, competed…
Source: Advertising

72andSunny Partners with ConCreates, an Agency Staffed by Current and Former Prisoners

As the advertising industry continues to grapple with diversity, agencies are increasingly trying to find talent outside of the usual recruitment pipelines. One agency in particular is offering up creative solutions from a population whose vantage point is distinctly unique: former and currently incarcerated people. The idea for ConCreates came to founder and CEO Vincent…
Source: Advertising