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Tagged ‘action‘

How Walmart Plans to Become a Force for Good

Key Insights: To be a better steward of the environment, Walmart committed to reducing emissions to zero by 2040. The retailer’s commitment to greater inclusion extends beyond the workplace. The events of 2020, from the Covid-19 pandemic to the Black Lives Matter movement and the wildfires raging out west, have amplified the pressure on brands…
Source: Advertising

Lego CMO Says Playing Can Prepare the Next Generation of Workers

Much has been made of the coming job apocalypse–a future rich in robots and AI that will not only supplant workers but demand the sorts of technological skills that many Americans do not possess. A recent survey from the firm ManpowerGroup found that 46% of U.S. companies already have trouble finding workers with the tech…
Source: Advertising

Prime Video Takes the Escape Room Virtual to Promote New Show Truth Seekers

With the pandemic making physical escape rooms a risky proposition for the time being, Amazon Prime Video is taking the experience into the virtual realm for its forthcoming comedy series Truth Seekers. The streaming service is holding free 45-minute virtual escape room sessions between now and Nov. 18, in which a host will lead a…
Source: Advertising

The 99 Problems Forms Virtual TikTok House to Back the Biden-Harris Campaign

Grassroots political organization The 99 Problems spearheaded the creation of The House of US, a virtual TikTok house populated with diverse creators who share the same goal: Seeing the Joe Biden/Kamala Harris ticket come out on top on Election Day. @houseof_us We are the House of Us, creators for a better America. Tag who you…
Source: Advertising

11 Takeaways from ANA Masters of Marketing

Key Insights Eliminating hateful content on social platforms continues to be a priority. Use difficult moments as learning opportunities. Recognize the power of advertising, and how it’s been negatively wielded in the past. Go beyond products in marketing. For this year’s ANA Masters of Marketing conference, brands gathered around the computer screen instead of down…
Source: Advertising

Twitter Saw Over 118 Million Beauty Tweets From July 2019 Through July 2020

Beauty is a visual concept, which brings more visual social platforms to mind, but Twitter is no ugly duckling, with over 118 million tweets about beauty between July 2019 and July 2020. The social network teamed up with customer experience management platform Sprinklr on its first-ever #BeautyTwitter report, which analyzed over 7 million tweets worldwide…
Source: Advertising

How to Do Performance Marketing Without Wrecking Your Brand

Every morning in my inbox, there are a dozen or so unsolicited offers from technology companies that promise to solve all of my marketing problems through AI, deep learning and whatever other dark magic is the rage right now. While I am by no means a luddite, I am highly skeptical of silver bullet solutions…
Source: Advertising

Quibi Sets December App Shutdown Date

Quibi plans to shut down its app on or around Dec. 1, marking the official end date of the short-lived streaming video service that announced its shutdown Wednesday after failing to gain traction in its brief, six-month lifespan. In an end-of-service announcement posted Thursday on the customer support section of Quibi’s website, which otherwise directs…
Source: Advertising

Gerry Graf and Maxi Itzkoff Team Up to Launch Slap Global

Last year saw the closing of Barton F. Graf, widely and fondly regarded as advertising’s weirdest agency. After the independent New York shop officially closed its doors and held its own funeral, the natural question was what its founder Gerry Graf would do next. Over a year after Barton F. Graf’s funeral proceedings, we finally…
Source: Advertising

How AI Could Make for Smarter Political Debates

Last night’s presidential debate was a happier outlier in this sad election season. Kristen Welker’s valiant work keeping the proceedings on track is appropriately being credited with redeeming debates as an opportunity to see candidates joust over substantial issues. Sadly, she spent energy and brainpower on keeping order, not delving deeper into substantive, relevant topics…
Source: Advertising