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Tagged ‘action‘

Snap Spectacles Users Now Have New Formats for Exporting Their Photos and Videos

Snap Inc. Spectacles owners gained several new options Friday in terms of formats that they can export their captured photos and videos in. Prior to Friday, users of the camera sunglasses could only upload media in the default circular format. Square, wide-screen and circular black and white backgrounds have been added to the mix. Spectacles…
Source: Advertising

How to Protect Your Brand From Malicious Brand Impersonations

Creating a fake account on social media is easy. For the most part, social networks have few built-in mechanisms for readily authenticating accounts as they are created, and users can claim to be anyone or anything they want without consequences. And cybercriminals’ favorite thing to pretend to be online? Your brand. Recent research on this…
Source: Advertising

4 Campaigns Where Healthcare Embraced Humor

A life-altering health challenge is nothing to laugh about. Until there’s nothing left to do but laugh, that is. For years, healthcare marketers have worked to perfect demonstrating their empathy and understanding of four of the five most overwhelming feelings and emotions: shock, fear, grief and denial. But they stayed carefully away from the last…
Source: Advertising

Here’s How Many People Have Streamed the World Cup So Far

New streaming data shows that while millions of people want to tune in to the World Cup, not all of them are successful at doing so. During the course of this week’s first 20 games, a total of 486 million attempts to stream the games were made, but 93 million of them were unsuccessful, due…
Source: Advertising

The 5 Most Inspiring Short Films at the Cannes New Directors’ Showcase Curated By Ridley Scott

CANNES, France–Typically, the Cannes Lions Festival of Creativity’s New Directors’ Showcase (NDS) is presented by Publicis Groupe’s Saatchi & Saatchi. Given Publicis’ decision to send just 84 employees this year–and CEO Arthur Sadoun, of course–Saatchi & Saatchi handed the reins to VFX company MPC and the Ridley Scott Creative Group, with curation by Scott, for…
Source: Advertising

Facebook Translation Suggestions Are Now Available Throughout Messenger

Facebook revealed at its F8 annual developer conference in early May that Messenger’s suggestions from M would be extended to provide translation suggestions for different languages in the social network’s Marketplace commerce section. The feature must have translated well, as the social network announced Thursday that suggestions for translations from English to Spanish and vice…
Source: Advertising

Burger King Russia Nixes Ad That Promises Free Whoppers to Women Impregnated by World Cup Players

Burger King Russia has pulled a World Cup-themed social media campaign that said it would reward women who were impregnated by soccer stars with free Whoppers–and cold hard cash. On the brand’s VK–a Russian social media network that’s essentially the country’s own version of Facebook–account, Burger King’s Russian branch shared a photo of a pregnant…
Source: Advertising

Soccer Helps a 6-Year Old Migrant Make New Friends in UNICEF’s Heartwarming PSA

Getting to safety is just one challenge for some 50 million refugee and migrant children around the world. After that, they have to settle into their new lives–and face a new set of obstacles. A new ad from UNICEF looks at the story of one young boy, Santiago Ayon, who migrated from Bolivia to Spain…
Source: Advertising

Engagement Once Gave Life to the Internet. Now, It’s Killing It

I’m old enough to remember the “Punch the Monkey” banners that were around in the late ’90s. For those who don’t, these were horizontal display ads featuring an animated monkey going back and forth, encouraging you to try and catch it with your mouse, clicking on the banner. These banners weren’t really advertising anything, just…
Source: Advertising

3 Reasons Why Audio Will Conquer Social Media

Today, most social media platforms are visual platforms. From static photos to animated GIFs, long form video, short form video, ephemeral content, live videos and also text (because you need to read it), everything is almost visual. But what about audio content? Let’s look at the top social networks and what they are used for…
Source: Advertising