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Tagged ‘action‘

Introducing the Demystifying Gen Z Series: Where the Next Generation Consumes Content

This year Gen Z will surpass Millennials as the largest generation. They are also on track to be the most diverse, best-educated and a higher-earning generation than their predecessors. And marketers are taking notice. So, in partnership with Wayv, Adweek brought in 18 Gen Zers for a new video series called Demystifying Gen Z, and…
Source: Advertising

Instagram Unveils Nostalgia-Themed Holiday Curated Shopping Collections

Instagram combined its users’ nostalgic trends with its shopping capabilities to create curated collections of products just in time for the holiday shopping season. All products in these collections can be purchased without leaving Instagram via the Facebook-owned photo- and video-sharing network’s checkout functionality, and products can be saved to personal shopping collections for further…
Source: Advertising

T-Mobile Promotes Mike Sievert to Replace John Legere as CEO

T-Mobile announced this morning that John Legere will be stepping down next year as CEO when his contract ends at the end of April. Current T-Mobile president and chief operating officer Mike Sievert will take over starting May 1, 2020. Legere will remain a member of the telecom company’s board of directors. Legere joined T-Mobile…
Source: Advertising

Snapchat Introduces Extended Play Commercials

Snapchatters may start seeing longer non-skippable commercials on the messaging application with Monday’s introduction of new ad option extended play commercials, which enables brands to go as long as three minutes. The new ad option was initially discussed by the company during Advertising Week New York in September, with Snapchat saying at the time that…
Source: Advertising

Through Its Rebrand, Facebook Hopes to Rebuild Trust

Facebook recently unveiled a new corporate logo and brand identity, adding another item to a list of questionable decisions made by the company as of late. As was generally the case with many of the marquee rebrands in 2019, people weren’t happy with Facebook’s either. As these things go, it is fair to expect a…
Source: Advertising

Campaign Backing Virtual Reality Headset Oculus Quest Takes Over an Actual Theater

Moviegoers at a screening of Rogue One: A Star Wars Story in Los Angeles Saturday night got much more than a film and some popcorn. Facebook’s Oculus virtual reality division teamed up with cinematic theater experience provider Cinespia to debut a four-minute immersive experience that enabled attendees to experience all the bells and whistles of…
Source: Advertising

Airbnb Experiences Will Get the Same Scrutiny as Its Home Listings

Airbnb announced earlier this month that 100% of its homes will be verified by December 2020, and today the home-sharing platform extended that pledge to its ever-growing Airbnb Experiences business in a bid to restore trust among its customers. In a statement, Airbnb said every Experience is already “reviewed for quality,” though a representative declined…
Source: Advertising

3 Learnings as Holiday Retail Forecast Looks More Upbeat

As summer ended, much of the early forecasting for the holiday season was filled with dread: the trade war with China had the potential to inflate prices on electronics like popular gaming consoles, labor strikes could create income uncertainty, and recession fears had everyone feeling nervous about what the holidays would look like this year….
Source: Advertising

Come Aboard the SS Brandweek for Key Marketing Lessons

PALM SPRINGS, Calif.–The JW Marriott Desert Springs Resort & Spa seems to have everything you could want: multiple pools, a spa, bars, restaurants, a golf course, tennis courts and even a falconer whose hawk is trained to keep peskier fowl away from the guests. The resort also has a bay inside its lobby, where two…
Source: Advertising

The Warner Bros. Shield Logo Just Got a Sleek, Modern Makeover

In its 96 years of existence, Warner Bros. has had a lot of different looks. But the one that movie watchers and TV fanatics are most familiar with is, of course, that shiny blue and gold shield-the one that adorns the water tower overlooking the studio’s lot in Burbank, Calif. (and, as ’90s kids will…
Source: Advertising