Archives

Tagged ‘action‘

Dmexco Will Take Place as a Hybrid In-Person and Digital Conference

The biggest event on the ad-tech calendar, Dmexco, will go on this year, albeit with some changes. The ad-tech conference will be hybridized as a physical and digital event, according to Gerald B?se, CEO of the host venue Koelnmesse, in a Monday interview with German trade publication Horizont. The physical event will take place as…
Source: Advertising

Tumblr Adds Pinned Posts

Tumblr users can now pin posts to the top of their pages. The blogging platform released the feature Tuesday. Tumblr said in a blog post, “Whether you’re on desktop or mobile, this little tool will pin the post of your choosing to the top of your Tumblr. Your dashboard will remain unaffected. Just tap the…
Source: Advertising

TikTok Is Growing Up, and So Are Its Users

Musical.ly first made a splash in The New York Times in August 2016, months before Donald Trump’s presidency began and years before the Covid-19 pandemic was even a glimmer on the horizon. At the time, Alex Zhu, co-founder of the Chinese app for user-generated short-form music videos, told the Times that China’s “closed environment” was…
Source: Advertising

Facebook: Here’s How to Create a Messenger Room

Facebook recently debuted Messenger Rooms for users around the world. The feature allows users to create a group video chat that can support up to 50 people. Rooms can be created from within the Messenger From Facebook application, as well as from within the standard Facebook app. When you create a Room in Facebook, you’ll…
Source: Advertising

LG Poland Apologizes for Sexist TikTok Video About Taking Upskirt Photos

Electronics giant LG’s Poland operation has posted an apology and removed all its other content from TikTok after backlash over a sexist video the brand shared on the platform. The video, initially made by a viral prank creator and then shared by LG Poland on TikTok, features a man taking photos up the skirt of…
Source: Advertising

The Biggest Customer Brands Are Missing Out on the Asian American Consumer

A surprising number of brands write off the Asian American and Pacific Islander (AAPI) consumer as a 5.6% niche and not a worthy investment. It is true that certain obstacles exist from a marketing perspective: our dozens of ethnicities, hundreds of dialects, a disparity in income and dispersion of cultures render engagement a unique challenge….
Source: Advertising

Home Improvement Retailers Boast Sales Growth, Reaping Rewards From Tech Investments

While certain segments within retail are burning through cash, the landscape as a whole is not a wasteland. Leading home improvement retailers are among the best performers among legacy brick-and-mortar stores. “They were in the right place at the right time,” said Sucharita Kodali, a retail analyst at Forrester. Home Depot, Lowe’s and Ace Hardware…
Source: Advertising

Nike’s Latest Anthem, Narrated by LeBron James, Is Filled With Hope for a Broken World

Throughout the coronavirus pandemic, increasingly sophisticated consumers–and advertising industry observers–have been paying closer attention to brands, and are quick to point out those that come across as disingenuous or opportunistic in this time of crisis. Nike is one Fortune 100 company that has accumulated a tremendous amount of goodwill over these last few months. The…
Source: Advertising

LinkedIn Stopped 7.8 Million Fake Accounts From Being Created in the Second Half of 2019

LinkedIn said fake account registration attempts were down in the second half of 2019 compared with the first half of the year. The professional network said in its latest Transparency Report that its automated defenses blocked 93% of all fake accounts it prevented or took down during that time period. LinkedIn added that it stopped…
Source: Advertising

Kevin Hart, Snoop Dogg and Other Celebs Get Serious About Why They Believe in Beyond Meat

Kevin Hart always thought he needed to eat meat to be strong and get swole, but he’s learned differently. Plus he’s seen diabetes, heart attacks and strokes among his family members caused by their unhealthy eating habits, which made him rethink his own diet. Hart, showing a contemplative side that fans don’t often see, is…
Source: Advertising