Snapchat Touts Its Ability to Reach Gen Z, Millennials During March Madness

Snapchat Touts Its Ability to Reach Gen Z, Millennials During March Madness

While everyone else’s mind is on Super Bowl LIV, Snapchat is already focused on March Madness. According to Snap Inc. internal surveys, nearly 75% of Snapchatters who intend to watch the 2019-20 NCAA Men’s Division I Basketball Championship use the messaging application while watching live sports. In addition, over 65% of that group will use…
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