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Publicis Dives Deeper Into Data With $4.4 Billion Epsilon Acquisition

This morning, Publicis Groupe announced that it has agreed to acquire data intelligence company Epsilon for an estimated $4.4 billion. The news marks the largest deal in the holding group’s 93-year history, confirming earlier reports as well as Publicis’ own April 1 statement regarding talks with Epsilon parent company Alliance Data Systems Corporation. It also…
Source: Advertising

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