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Photo Editing App VSCO and AKQA Profile Gen Z Artists in Documentary-Like Campaign

A new campaign for photo editing app VSCO seeks to expose a new generation of up-and-coming creators through a series of short, documentary-like videos. The AKQA-led project features two-minute profiles of three early-twenty-something artists discussing various aspects of their creative process. Ethereally stylized by filmmaker Jess Kohl, the vignettes are designed to appeal to a…
Source: Advertising

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