NBCU Will Air 10% Fewer Ads in Its Primetime Original Shows This Fall

NBCU Will Air 10% Fewer Ads in Its Primetime Original Shows This Fall

NBCUniversal is making the industry’s biggest commitment yet to reducing linear ad loads, announcing today that audiences will see 10 percent fewer ads during all primetime original shows across its entire platform, beginning this fall. The company will be instituting a number of ad innovations–including reducing primetime ad pods by 20 percent, create a 60-second…
Source: Advertising

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