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Mars Wrigley and Bumble Use Experiential to Embrace Galentine’s Day

As brands launch Valentine’s Day-themed campaigns, a select few are celebrating the alternative: Galentine’s Day. What began as a faux holiday invented by Parks and Recreation’s Leslie Knope (Amy Poehler) in 2010 has become a popular go-to event for companies trying to reach more consumers. The unofficial holiday falls on Feb. 13, the day before…
Source: Advertising

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