Louvre Abu Dhabi Uses Billboards and Radio to Give Highway Gallery Tours

Louvre Abu Dhabi Uses Billboards and Radio to Give Highway Gallery Tours

On Nov. 11, the Louvre Abu Dhabi opened its doors. It calls itself the first “universal museum in the Arab world,” exhibiting art from a globalized perspective. But the United Arab Emirates doesn’t really have a strong museum-going culture. Thus was conceived this insight: If traffic won’t come to the art, why not bring art…
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