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Kylie Jenner’s Latest Billboard Campaign Shows the Power of Programmatic

Kylie Jenner’s face–seductive, glowing and larger than life–is the centerpiece of her latest ad campaign, but, behind the scenes, programmatic technology is doing a heavy lift. The campaign, which took hold of 1,300 screens in more than 1,000 cities on Wednesday, is for the 21-year-old influencer’s new DTC skincare line, Kylie Skin. Conceived with the…
Source: Advertising

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