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How These 5 Netflix Shows Can Influence Your Brand’s IGTV Strategy

IGTV just celebrated its first birthday. When Instagram’s video hub launched in 2018, brands were slower to adopt its long-form vertical format. New updates (in-feed teasers, horizontal support) are prompting marketers to revisit IGTV, and those that already are have reported record high views. As experimentation grows, a key question still remains: What type of…
Source: Advertising

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