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How Kellogg’s Is Taking a Commerce-Driven Approach to Marketing

As a U.S. institution that houses some of the world’s most recognizable brands, there is practically an expectation that a consumer-packaged-goods company on the scale of Kellogg’s will buy commercial time during events as iconic as the Super Bowl. Typically, this is where marketers attempt to achieve a cultural impact with creative executions, but it’s…
Source: Advertising

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