How Executives Kept Their Marketing Going Amid Pandemic-Driven Budget Cuts

How Executives Kept Their Marketing Going Amid Pandemic-Driven Budget Cuts

When the Covid-19 pandemic arrived in the U.S. in March, retail and restaurant chains quickly went into survival mode. Physical storefronts were largely shuttered for nonessential services, which meant many consumer-facing companies would burn through piles of cash on rent and mortgages to stay afloat as revenues and profits took a hit. With that, marketers…
Source: Advertising

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