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Here’s How Ad-Tech Can Reduce Its Biggest Enemy: Latency

Latency–the delay that occurs in communication over a network–remains the enemy of ad tech, and by extension, the enemy of publishers and agencies relying on increasingly sophisticated tools to drive revenue and engage audiences. With real-time bidding demanding sub-100-millisecond response times, advertisers are careful to avoid any process that could hinder their ability to win…
Source: Advertising

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