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Getting 50 Million Sign-Ups Was the Easy Part of Target’s Loyalty Program

Target’s Rick Gomez says making the shopping experience easier and more personalized is his No. 1 goal in 2020. Just elevated to the position of chief marketing, digital and strategy officer, Gomez is taking what he knows about marketing a $75 billion retailer and applying it to making the guest experience second to none. It…
Source: Advertising

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