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Fox Joins Project OAR Consortium to Bolster Addressable TV Standards

Project OAR received a boost today, with Fox Corp. joining its roster of TV’s biggest media companies. The consortium has also formed an advisory committee consisting of some of the largest media-buying agencies in the business. Fox joins as a member of OAR’s steering committee alongside Disney Media Networks, Warner Media, Xandr, Comcast’s FreeWheel and…
Source: Advertising

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