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For Swimsuit Startup Summersalt, Its Newly Launched Content Arm Is as Important as Its Products

Summersalt, the direct-to-consumer women’s swimsuit company, is expanding its business–not with a new product line, but with content. Today, the company is launching The Forecast, a travel-focused content platform. Operating as a vertical on Summersalt’s website, The Forecast will publish organic, travel content, the bulk of which won’t be about Summersalt’s products but will directly…
Source: Advertising

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