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eBay Consolidates $250 Million Global Media Account With WPP

eBay has consolidated its media account with WPP, naming MediaCom as its global media agency of record. MediaCom has been the media agency of record for eBay in Europe and Australia, while Publicis had handled the business in North America. The appointment follows a closed review between MediaCom parent company WPP and Publicis. According to…
Source: Advertising

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