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Direct-to-Consumer Brands Are Reshaping the Face of Retail

The We Company was worth $47 billion and then it wasn’t. Peloton Interactive, branded like We to be valued as a tech company and not just a fitness company, is trading 20% off its IPO price. And a range of other direct-to-consumer brands see its stocks flagging as investors shift their focus from growth to…
Source: Advertising

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