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Despite GDPR, Programmatic Advertising Is Still Growing in Europe

Despite the headwinds posed by the advent of privacy legislation such as the General Data Privacy Regulations, programmatic ad spend in Europe rose by 33% last year to hit EUR16.7 billion (about $18.4 billion), although concerns around transparency persist. The findings came in the IAB Europe’s Attitudes to Programmatic Advertising report published to coincide with…
Source: Advertising

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