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CVS Health Consolidates Majority of $159 Million US Media Account With UM

A spokesperson confirmed that pharmacy chain CVS Health has consolidated the majority of its U.S. media buying and planning responsibilities with IPG Mediabrands network UM. The appointment concludes a review launched earlier this year as CVS Health completed its acquisition of Aetna last November. UM will be responsible for media buying and planning for the…
Source: Advertising

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