Our Thoughts and Tips on the World of Marketing, Advertising and Design!

CBS and Nielsen End Standoff, Reach New Measurement Agreement

CBS and Nielsen’s bitter face-off over a new measurement deal is finally over. On Friday night, the companies reached a new deal for Nielsen national, digital and local audience measurement. In the agreement, CBS Television Network, CBS Television Distribution, Showtime Networks, Smithsonian, Pop, CBS Sports Network and CBS’ 27 owned-and-operated local television stations will continue…
Source: Advertising

Leave Reply