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Facebook Introduced 2 User Privacy Protection Tools for Developers of Apps, Websites

Facebook Friday introduced two new tools aimed at helping developers respond to the privacy concerns of their applications’ users and comply with the European Union’s General Data Protection Regulation, which went into effect Friday. The social network introduced a callback URL that can be used when users remove apps and websites from Facebook’s apps and…
Source: Advertising

Snapchat Quietly Rolled Out a New Way for Friends to Share Their Locations

Snapchat has been quietly rolling out a new way for users to share their locations or request the whereabouts of their friends. The messaging application said the feature has been rolling out over the past few weeks to iOS and Android users, and most of its user base should now have it. Here’s how it…
Source: Advertising

How NBCU and A&E’s Partnerships Might Revitalize TV and Radio

This month two major television networks, NBCUniversal and A&E, announced partnerships with platforms that not only help measure ad engagement but guarantee audience viewership. In the past, digital media has forced more traditional mediums like TV and radio to the backburner, but now in 2018, these “oldies” are measuring up–literally. The attention given to deliverability…
Source: Advertising

Many Marketers Aren’t Prepared for GDPR, SAP Study Says

Not all marketers seem to have a very clear idea of what GDPR means for them, according to a recent study from German business software company SAP. The study–which surveyed 165 marketers within a couple months of today’s deadline–found that around 26 percent said they either didn’t have a plan for complying with the regulations…
Source: Advertising

Facebook IQ Explored Why People Like to Shop at Local Businesses

Why do people choose to shop locally? More than 85 percent of people surveyed by Facebook IQ, the social network’s research arm, cited trust and security as their main motivation. Facebook IQ commissioned a survey of more than 6,000 local businesses and over 10,000 people in the U.S., U.K., Germany, France, Italy, Spain, Poland and…
Source: Advertising

A Nonprofit Group Has Already Lodged GDPR Complaints About Google and Facebook

After months of preparation, companies shutting down and the endless deluge of “updates to our privacy policy” emails, the European Union’s General Data Protection Regulation (GDPR) finally went into effect today. The regulation requires companies to let people decide what information they give up and how. Google and Facebook are already facing complaints for violating…
Source: Advertising

How Live Streaming Videos Can Boost Your SEO

When I mention live streaming to my clients, they often react dismissively. Usually they know someone who started steaming on Periscope or Twitch and then gradually lost interest. That’s what happens when you jump on the latest trend without considering your ROI. Now, I would never suggest using a new tool or platform simply because…
Source: Advertising

Is That an Indy 500 Winner or Ad Agency?

Ed Carpenter is in the pole position for Sunday’s 102nd running of the Indy 500. Or is Ed Carpenter the name of an ad agency? Following up on our Derby Horse or Ad Agency challenge earlier this month, we decided to put agency employees to the test. Same premise. Different sport. We headed to the…
Source: Advertising

Publicis Finally Answers the Ad Industry’s Most Pressing Question: What Is Marcel?

“I’ve been in this business for 20 years, and it is exactly the same as it was 20 years ago. Everything else has changed … but we haven’t. Incremental change won’t be enough to save us.” In a closed press event this week, Publicis Groupe CEO Arthur Sadoun positioned Marcel, the holding company’s new AI…
Source: Advertising

One French Supermarket Chain Used Black Markets to Highlight the Absurdity of EU Food Regulations

It’s heartwarming when a brand uses its scale in the interest of the public good. It’s better still when its impact is so massive it changes harmful laws. French grocery chain Carrefour accomplished just that, and in a deliciously subversive way, by launching the “Black Supermarket” alongside agency Marcel. Activated at Carrefour stores nationwide, the…
Source: Advertising