Archives

Uncategorized

This Oregon Brewery Wants to Become the Unofficial Beer of Legal Marijuana

Cannabis. Marijuana. Dank. Skunk. Weed. Whatever you prefer to call it, the previously controlled substance has been legal for non-medical use in Oregon since 2015. And what goes better with said psychoactive than a crisp, refreshing beer? Deschutes hopes the answer is “nothing.” As brands attempt to navigate this leafy legal maze and agencies pop…
Source: Advertising

Kylie Jenner’s Latest Billboard Campaign Shows the Power of Programmatic

Kylie Jenner’s face–seductive, glowing and larger than life–is the centerpiece of her latest ad campaign, but, behind the scenes, programmatic technology is doing a heavy lift. The campaign, which took hold of 1,300 screens in more than 1,000 cities on Wednesday, is for the 21-year-old influencer’s new DTC skincare line, Kylie Skin. Conceived with the…
Source: Advertising

A Century Ago, Two Women Fought to Make the Poppy the National Symbol of Service and Sacrifice

As Americans prepare to celebrate Memorial Day weekend, a Harris Poll released earlier this week contained a discouraging finding: Only a little more than half (55%) of us know what Memorial Day is actually about. Some people tend to confuse it with Veterans Day, which is on Nov. 11. (For the record, then: Veterans Day…
Source: Advertising

This Faux Pop-Up Bakery in Boston Displayed Cupcakes Laden With Rusty Nails and Scorpions

Choosing to stay away from gluten and having celiac disease are two very different things, but people with the latter are often unfairly lumped in with the former, accused of getting caught up in the latest fad diet. Yet celiac disease is a serious autoimmune disorder that affects roughly 1% of the U.S. population, according…
Source: Advertising

NFL Hires New Head of Media Away From Ad Agency Hill Holliday

The National Football League has completed its seven-month search for a new executive to help lead its media strategy. Dave Bolger will join the league as vp, consumer media, bringing 20 years of ad agency experience to the role. He most recently served as chief media officer at Trilia, the media division of Boston-based IPG…
Source: Advertising

NRA Files Second Lawsuit Against Ackerman McQueen, Seeking $40 Million for Alleged ‘Coup’ Attempt

The National Rifle Association has sued its longtime ad agency of record Ackerman McQueen for the second time in just over a month, accusing the agency of leaking unflattering information about the nonprofit gun group to the press and engaging in a “conspiracy” to “tarnish and ultimately destroy the image of the NRA and its…
Source: Advertising

One-Day Shipping Spurs Amazon to Offer Warehouse Discounts

Amazon wants its third-party sellers to store more merchandise in its warehouses to ensure it has enough inventory of popular products to execute one-day shipping, so it is offering discounts on monthly storage fees up to 75%. That’s according to an email to independent sellers from Fulfillment by Amazon, the service in which Amazon stores,…
Source: Advertising

Facebook Employees Are No Longer Receiving Commissions on Sales of Political and Issue Ads

Facebook will no longer pay out commissions when employees sell political ads on its platform. Global elections public policy director Katie Harbath told Emily Glazer and Jeff Horwitz of The Wall Street Journal that the social network’s sales employees are no longer compensated based on goals related to the purchase of political and issue ads,…
Source: Advertising

Tremor Video Is the Latest Company to Take the OOH Plunge

Tremor Video is taking its programmatic advertising a little further out of home. Today, the ad tech company said it will be expanding its demand-side offerings to include digital out-of-home (DOOH) screens, aside from the company’s connected-television (CTV) and over-the-top (OTT) inventory. Moving the company’s programmatic operation out of home seemed like a natural choice,…
Source: Advertising

Esquire to Get New Editor as Jay Fielden Exits

Jay Fielden is leaving Hearst Magazines after more than three years as editor of Esquire. In a post on Instagram, Fielden said he “felt the lure of new possibilities” and that he decided to “to press on in a new direction,” though he didn’t specify what that meant for him. A spokesperson for Hearst Magazines…
Source: Advertising