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How Brands Can Navigate Successfully Through a Rebrand

What do WW, Dunkin’ and Apple have in common? The connection between fitness, coffee and the technology company may not be obvious at first, but once you go back in time, you’ll know right away. Previously known as Weight Watchers, Dunkin’ Donuts and Apple Computer, each of the three companies found themselves needing a name…
Source: Advertising

4 Ways to Keep Customer Data Secure on Social Media

Customer care through Facebook, Twitter and other channels has changed the way consumers interact with brands through every step of the customer journey. It was recently found that 93 percent of brand tweets are 1:1 interactions with customers, which means only 7 percent of brand tweets are traditional marketing content. Meeting customers where they are…
Source: Advertising

Michael C. Hall to Star in Skittles’ Tangy and Colorful Broadway Revue

Though actor Michael C. Hall is best known for TV roles like serial killer Dexter and the closeted funeral director David Fisher on Six Feet Under, his career actually began in the theater–notably, in musicals including Cabaret and Chicago. It’s a good thing, too, since Hall’s latest role will be dancing and singing about Skittles…
Source: Advertising

OK, Lil Jon Heads to His Local Diner in Pepsi’s Super Bowl Teaser

Lil Jon likes to serve his soda old school style. PepsiCo has enlisted the Atlanta rapper behind early ’00s “crunk” hits like “Turn Down for What” and Usher’s “Yeah” for the last entry in its trio of Super Bowl spots, this one promoting the classic soda itself. It follows trailers for ads focused on the…
Source: Advertising

Facebook Is Testing LOL, a Video Feed of Memes, to Try to Win Back Teens

Facebook is taking another step to stem the tide of teens leaving its platform with its test of LOL, a feed of memes in the form of videos and GIFs. A spokesperson for the social network said, “We are running a small-scale test and the concept is in the early stages right now,” declining to…
Source: Advertising

McCann Ends 4-Year Battle Over U.S. Army Contract

More than four years after the U.S. Army first announced that it would be reviewing its advertising business in November of 2014, McCann has dropped its final legal fight against the government, withdrawing a protest filed in the U.S. Court of Federal Claims to contest the Army’s decision to choose Omnicom’s Team DDB as agency…
Source: Advertising

Google Is Expected to Get Hit With a Third Antitrust Penalty

The European Union is expected to soon announce another antitrust fine against Google–this time related to its AdSense advertising platform, according to a report from Bloomberg. Commissioner Margrethe Vestager, who heads up EU competition policy, is expected to soon announce a fine for the AdSense product, sources told Bloomberg Thursday evening. It’s unclear when exactly…
Source: Advertising

3 Retro Design Themes That Are Suddenly Resurgent in Modern Culture

Whether it’s from a desire to escape the anxieties of modern life or simply an artistic form of nostalgia, the visual techniques of the recent past are now helping define the look of the present. In Shutterstock’s annual Creative Trends report, the stock art service analyzes billions of searches for images, videos and music to…
Source: Advertising

There Was No War on Christmas on Facebook and Instagram in December

People on Facebook and Instagram were caught up in the holiday spirit in December, as Christmas and New Year’s Eve absolutely dominated conversation on both networks for the month, according to the newest installment of Hot Topics from Facebook IQ, the social network’s research arm. In the entertainment category, Facebook users headed for the cinema,…
Source: Advertising

Chevron to Review Its Global Media Business After 16 Years With WPP

Energy giant Chevron, a longtime staple of WPP’s client roster, has placed its global media planning and buying business in review, a company spokesperson confirmed this week. “Chevron’s global media agency of record has been in place for 16 years,” said the representative. “We’ve elected to test the marketplace to confirm that Chevron has the…
Source: Advertising