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Twitter: Pokemon Was the Most-Mentioned Game Globally in 2017

Twitter took a look back at the video game-related content on its platform in 2017. In a blog post, Rishi Chadha, head of gaming content partnerships at Twitter, said more than 218 million tweets about gaming were shared by users around the world last year. In terms of mentions, the most-mentioned video game globally in…
Source: Advertising

If You Thought Voice Was Easy, Wait Until Devices Make Predictions

Voice technology was everywhere at CES this year (toilets included), in large part because it’s an easy, natural interface. But it still requires input from consumers–which, at least in marketing terms, means friction remains. “There are few things more natural than simply asking for something and having that thing brought to you,” said Jason Snyder,…
Source: Advertising

Gucci’s ’60s-Inspired Student Protest Ad Misses the Point About Why We’re All Mad

It doesn’t take a lot for people to stop believing in their institutions. It doesn’t take much to dampen our sense of injustice and the motivation to force change. If too many messages conflict, too many injustices go unpunished and too much infighting is left to fester in our fresh-dug trenches, we can easily become…
Source: Advertising

Look Out, Trade Shows, Here Comes the Anti-Swag Swag Bag

Like many entrepreneurial professionals, Lynne Lambert sees a lot of swag in her business travels, and also like many professionals, she has to make a tough call about the swag bags she’s found herself toting around trade-show floors. It goes like this: “Everything is heavily logoed, and I have to decide: Do I toss this?…
Source: Advertising

Hearts & Science Hires GroupM Executive to Help Run the AT&T Business

Hearts & Science welcomed A.J. Storinge from GroupM as its new executive director, media on the AT&T account. Storinge will be tasked with leading AT&T media across the New York, Atlanta and Dallas offices while reporting to Ralph Pardo, Hearts & Science president on the account. Last year, AT&T began the process of moving its…
Source: Advertising

Black Panther Star Michael B. Jordan Explains the Creative Process in Brisk’s New Meta Campaign

While Michael B. Jordan has been behind the camera a few times, he sees the new 60-second spot he directed for Brisk as his directorial debut. The ad shines a light on the invisible work that goes into the creative process–like the work Jordan has to do to get into his character as Erik Killmonger…
Source: Advertising

4 Deceptive Mobile Ad Tricks and What Marketers Can Learn From Them

Despite the explosion in mobile advertising (eMarketer pegs mobile to generate $70 billion in the U.S. this year, up from $47 billion in 2016), mobile advertising, by and large, still sucks. Creative is often jammed into small boxes and ad formats that litter websites, and in some cases, marketers use deceptive design tricks to incentivize…
Source: Advertising

Perrier Just Remade Its Most Famous Ad, ‘Lion,’ Three Decades Later

Almost three decades after its spot “Lion,” directed by Jean-Paul Goude, stormed the Cannes Lions festival, winning the Grand Prix in Film, Perrier has rolled out a remake of sorts–with everything on an intentionally smaller scale. The original spot, an absolute classic from Ogilvy Paris, featured a woman and a lion fighting over a bottle…
Source: Advertising

Advertisers Must Keep Up With Cord-Cutters or Else Brands Risk Creating ‘Lost Generation’

A coup d’etat is taking place across the television industry. It used to be that cable providers were the reigning powers of television, declaring what consumers would watch and when. Not home in time? Sorry, you missed this week’s episode of Seinfeld. But no longer. The last year has marked a distinct shift in power…
Source: Advertising

A Deserted Small Town Is the Magical Setting for This New York Lottery Ad

Playing the lottery is all about chasing a fantasy. And a new ad for the New York Lottery’s Cash4Life scratch-off game offers a delightful little vignette from one man’s unexpected dream. In the :60, created by McCann New York, a swing set squeaks on an abandoned playground in an unnamed small town. The streets are…
Source: Advertising