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Facebook Helped Launch a Documentary Series to Inspire Girls to Create Games

Facebook launched its Women in Gaming initiative in February with the goal of giving women in the video-game industry a place to connect and share their stories. Now, the social network is working with documentary company Artifact Studios to help launch a series of documentaries called Girls Level Up, which were designed to inspire teen…
Source: Advertising

How Brands Are Taking Control of Their Narratives and Reinventing Storytelling

In the old days, brands, businesses and anyone else with a message needed a network that captured millions of eyeballs or listeners to help get their word out. They relied on what we now call “interruptive advertising” to air during the most popular programs, be it radio or television. A confluence of changes has flipped…
Source: Advertising

Here’s What You Missed During Alibaba’s Pre-Singles Day Bonanza

The best way to describe Alibaba’s 11.11 Countdown Gala to an audience in the Western Hemisphere is that it’s kind of like S?bado Gigante meets a Super Bowl halftime show. The four-hour event started Saturday night in Shanghai’s 18,000-seat Mercedes-Benz Arena and was streamed live on video platform Youku. The goal: to get consumers fired…
Source: Advertising

Facebook Is Taking Aim at TikTok With Its Rollout of Stand-Alone App Lasso

Facebook last week quietly released its take on TikTok (now part of Musical.ly), iOS and Android application Lasso. Product manager Andy Huang announced the rollout of Lasso in a since-deleted tweet, which was followed up by this tweet from Lasso product manager Bowen Pan: Today, my team launched Lasso (@lassovideos), a new video app that…
Source: Advertising

3 Benefits for Creatives Using AI to Refine Artistic Processes

There’s something about artificial intelligence that stirs up a low-grade panic in most people. It might be because AI represents an existential threat to human supremacy. Despite this, the use of AI will only be growing and brought to more industries. A 2017 McKinsey Global Institute study of 800 occupations across 46 countries found that…
Source: Advertising

This Heart-Melting Animated Short Shows the Intimate Power of Kindness and Compassion

“It takes a village” may sound like a bit of a cliche, but it’s also true. Navigating this world by yourself is extremely tough; the right support can not only help you survive but also thrive. To illustrate the importance and magic of a loving community, the Association of Assistance for Disabled Children (AADC) in…
Source: Advertising

These 4 Must-See Campaigns Featuring Strong, Bold Women Were Just Recognized as the Very Best

While the ad world may, at times, continue to struggle in its quest for better representation in its output, the 3% Movement honored advertising that showed the resilience, ambition and courage of women from different walks of life. At a 3% Conference ceremony in Chicago, the winners in the second Athena Advertising Awards were recognized…
Source: Advertising

ANA Report Hints at Potential Legal Pitfalls for Media Agencies

The Association of National Advertisers released a white paper dealing with the potential legal actions media agencies may face for nontransparent practices as part of a “long-term, industrywide investigation” by the FBI. The group’s “Transparency at a Crossroads” report follows a letter to members last month suggesting they cooperate with FBI investigations into nontransparent practices…
Source: Advertising

Sorrell’s S4 Capital Is Bidding Against BlueFocus to Acquire Programmatic Buying Firm MightyHive

Martin Sorrell’s S4 Capital is in the throes of a bidding war to acquire MightyHive, which claims to be “one of the largest and fastest-growing programmatic buyers in the world,” with interested parties including China’s data technology company BlueFocus, according to sources familiar with the process. The Financial Times first reported that S4 Capital was…
Source: Advertising

Yellow Tail Is Using Its Clever Regional Super Bowl Ad Buy Strategy for a Third Straight Year

Three years ago, Yellow Tail became the first wine company in nearly 40 years to air a Super Bowl spot. Now, the brand has announced plans to return with a 30-second spot using the same regional buy strategy that has helped it get around Anheuser-Busch’s exclusive rights to air ads in the alcohol category during…
Source: Advertising