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Proximity Names Its First North America CEO

Proximity, a part of Omnicom Precision Marketing Group (OPMG), has announced the hiring of Richard Fraser as its first CEO of North America. Effective April 1, the appointment marks Fraser’s return to the agency. He had joined BBDO Worldwide in 2016 as president of Southeast Asia and CEO of Singapore. Before BBDO, Fraser spent nearly…
Source: Advertising

Brazilian Juice Brand Designs Bottles That Show How Much Water You’re Wasting

It can be tricky to conceptualize how much water you’re pouring down the drain if you let that leaky faucet drip without fixing — or linger a little too long in the shower. To help make it easier, Brazilian organic juice brand Greenpeople and agency Cheil Brazil designed a series of bottles in various sizes…
Source: Advertising

Does Messaging App Telegram’s Newest Privacy Update Go Too Far?

Messaging application Telegram is putting a lot more privacy powers in the hands of its users, but is it also opening itself up for malicious use of those powers? In version 5.5 of the app–just released via the iTunes App Store and Google Play–users are given the ability to permanently unsend any messages they have…
Source: Advertising

4 Ways Emerging Tech Will Redefine Content Marketing

It’s no secret that U.S. consumers spend much of their day engaging with digital content across various platforms, devices and channels. That level of online engagement is expected to continue to rise, especially with the explosion of emerging technologies, which paints a picture of a world where digital content is everywhere. The upshot? Companies will…
Source: Advertising

A Widower Finds Solace in an Old Recipe, With Help From a French Grocer

Food is one of the most powerful ways we connect with loved ones–so it can be especially complicated when a loved one is gone. A poignant new three-minute ad from French grocer Intermarche–celebrating its 50th anniversary–and agency Romance explores that dynamic, focusing on an elderly man who’s recently lost his wife. There’s still plenty of…
Source: Advertising

Pinterest Files for IPO, Will Be Listed on NYSE as ‘PINS’

Pinterest filed for an initial public offering Friday afternoon, joining the fray of major tech IPOs in 2019 and offering a window into its finances for the first time. The 9-year-old platform, on which users “pin” and organize images as they surf the web, shop and browse other users’ digital “boards,” said in SEC filings…
Source: Advertising

On World Water Day, Bacardi Asks Unicode to Drop All Plastic Straws From Emojis

The final resting place for most plastic straws is the ocean, where they can be deadly to turtles, sea birds and fish. That’s why some major brands, including Starbucks, have been considering doing away with plastic straws. Now there’s a brand that’s looking to cut plastic straws from an unexpected place: emojis. Timed with today’s…
Source: Advertising

The Digital Duopoly Still Reigns the Ad World, According to a New Report

Presidential candidates have been proclaiming to break them up, and self-inflicted security crises abound, but still, Facebook and Google continue to rake in the lion’s share of digital ad spend, according to a new a eMarketer report released yesterday. Both Facebook and Google weathered a less-than-flattering news cycle to emerge victorious over digital ad spending…
Source: Advertising

CVS Is Partnering With Brands Like Medterra to Sell CBD Products in Stores

The California-based CBD brand Medterra is about to get more mainstream visibility, thanks to a rollout in a major pharmacy chain–and some clever digital advertising. This week, CVS Pharmacy began stocking the shelves of 500 stores in seven states (California, Colorado, Illinois, Indiana, Kentucky, Maryland and Tennessee) with products that have CBD, or cannabidiol, which…
Source: Advertising

Google Mulls Third-Party Ad-Targeting Restrictions

Amid heightened public concern over data privacy, Google is contemplating a number of changes to its consumer- and advertiser-facing tools, with potential changes that could have far-reaching implications for how online media is monetized. A number of different working groups across the organization have been tasked in recent months with exploring how advertising will evolve…
Source: Advertising