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Our Thoughts and Tips on the World of Marketing, Advertising and Design!

Driving Sucks, and Lyft’s New Work From W+K Reminds You All the Reasons Why

The next time you’re about to get into a Lyft, pay attention to how you respond when the driver asks your name. I’m willing to put $5* on the fact that a good 90 percent of the time, you probably just say “yep.” You likely don’t say, “correct, that is my name” because let’s face…
Source: Advertising

Synchrony Bank Teamed Up With Giant Spoon to Create This Immersive Spider-Verse Activation

To promote Sony’s new animated film, Spider-Man: Into the Spider-Verse, Synchrony Bank and Giant Spoon were inspired by the history of the superhero character. The result? An immersive, augmented reality experience. Guests enter a faux Bridge Street subway station in the Dumbo neighborhood of Brooklyn and, after walking through a subway car, are transported into…
Source: Advertising

Ryan Reynolds Shares the Mystical Secrets of How His Aviation Gin Is Made

How is Aviation Gin made? Probably not the way Ryan Reynolds tells it, but it’s still worth taking the time to watch his new explainer on the spiritually cleansing process behind the spirits brand he bought an ownership stake in early this year. In a new clip, Reynolds continues to leverage his combination of star…
Source: Advertising

AppsFlyer Shared Its Findings on 2018 Marketing Trends in Mobile Games

Mobile attribution and data analytics company AppsFlyer released its latest State of Gaming 2018 report, analyzing current marketing trends across various mobile game categories. The report analyzed 2.1 billion non-organic installs from 5,500 applications throughout 2018, and it broke gaming apps down into four major categories: Midcore & Strategy, Casual, Hyper Casual (apps with at…
Source: Advertising

The 25 Best Ads of 2018

It’s that time. We’re looking back at the best ads of 2018, a year when marketing truly ran the full spectrum, from silly and sarcastic to weighty and wonderful. With all the industry hand-wringing of late about whether creative agencies are a dying breed, one might have expected a drought of ambitious advertising in 2018….
Source: Advertising

How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising

The rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people in our lives. With reports like Nielsen’s Global Trust in Advertising saying that 83 percent of people trust the recommendations of friends and family over traditional ads, it’s no wonder influencer marketing has emerged as…
Source: Advertising

Benjamin Moore Sends Lead Creative and Media Duties to Agencies Fig and Horizon

Benjamin Moore, the paint brand owned by Berkshire Hathaway, has named recently rebranded Fig and Horizon Media as its agencies of record for creative and media, respectively, following a review that involved several unnamed agencies. Together, the agencies will handle strategy, creative, production, media planning and buying, activation, social and community management for the company….
Source: Advertising

White Ops Launched a PSA to Increase Public Awareness About Ad Fraud

In the last few weeks, ad fraud has been propelled into the public spotlight, with U.S. Senators, the FBI and the online industry’s largest names waxing lyrical on its potential societal damage. This culminated in the arrest of six Russian nationals and two people from Kazakhstan who were allegedly involved in a digital advertising fraud…
Source: Advertising

7 Ways Marketers Are Catering Their Campaigns More to Gen Z Girls

For much of the last century, girls have found themselves in an ongoing struggle to have their innate talents recognized and valued on the same level as their guy counterparts. Teen boys were revered for their physical strength, their athletic prowess and their courageous spirit while teen girls were pushed to the background and patted…
Source: Advertising

Facebook and Mark Zuckerberg Took a Tumble in New Rankings From Comparably

Facebook didn’t fare so well in the Best Places to Work in 2019 list released earlier this month by job and recruiting site Glassdoor, but that was mild compared to the beating it took in similar rankings by Comparably, a platform where employees anonymously provide data on compensation and insights into work culture. Facebook slid…
Source: Advertising