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Our Thoughts and Tips on the World of Marketing, Advertising and Design!

Adweek Podcast: Black History Month Edition

In a special Black History Month-themed episode of Yeah, That’s Probably an Ad, senior editor Nicole Ortiz hosted and spoke with five industry executives on op-eds they’ve written for us in the past around Black History Month and how we can further the diversity conversation. We were joined by Quiet Storm founder Trevor Robinson to…
Source: Advertising

How Brands Can Forge Authentic Influencer Relationships to Better Reach Black Consumers

Brands and advertisers are challenged to connect with African American audiences. Yet many brands fail to engage the African American community, whose shopping purchases are at least $1.3 trillion annually. Reaching this audience is key for businesses to expand their customer base. African Americans are influential in the success and failure of a brand. With…
Source: Advertising

Lego Turned Kids’ Playtime Ideas Into a Blockbuster Movie Trailer

There’s been a bank robbery, and the thief is armed. With a titanium fish! Lego’s newest ad, designed for vertical formats like Instagram, is a blockbuster movie trailer made up entirely of ideas proposed by kids while playing with a Lego City Police set. What begins as an explosive, high-stakes robbery quickly turns into a…
Source: Advertising

Yelp: How to Stop Users From Finding Your Profile by Name or Email Address

Did you know that you can prevent users from being able to find your Yelp profile using your name or email address? Our guide will show you how this works. Note: These screenshots were captured in the Yelp application on iOS. Step 1: Tap “More” in the bottom-right corner of the screen. Step 2: Scroll…
Source: Advertising

How Businesses Recover After Mass Shootings; Harriet Tubman Debit Card Sparks Controversy: Tuesday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How Do Businesses Like Pulse and Walmart Recover After…
Source: Advertising

With New Zealand Ad Deal, NYC Tourism Extends Partnerships to All Regions of the Globe

In Auckland today, New York City’s destination marketing organization and its counterpart in New Zealand’s largest city announced a new agreement to market the two destinations while sharing best practices on sustainable tourism. The pact, which also includes Air New Zealand, is NYC & Company’s first in the South Pacific, which means it currently has…
Source: Advertising

Instagram Is Testing a Latest Posts Feature

It’s not quite the return of the chronological feed, but Instagram is internally testing an alternative. Blogger and developer Jane Manchun Wong discovered a Latest Posts feature in the code for the Facebook-owned photo- and video-sharing network, sharing a screenshot in a tweet. Instagram is working on “Latest Posts” feed for catching up feed posts…
Source: Advertising

LinkedIn Will Sunset Sales Navigator for Gmail March 18

LinkedIn is pulling the plug on its Sales Navigator for Gmail feature March 18. The professional network acquired Rapportive in February 2012 for roughly $15 million and renamed its flagship browser plugin–which connected Gmail accounts with LinkedIn, as well as other social platforms including Facebook and Twitter–Sales Navigator for Gmail. LinkedIn Sales Navigator product lead…
Source: Advertising

Snap Games Adds Color Galaxy From Gismart

Developer Gismart brought new title Color Galaxy to Snapchat’s Snap Games platform. The fast-paced multiplayer game involved Snapchatters driving cool custom cars–and, sometimes, chickens–in a race to close their color loops on the map and expand their territories. While players can cross an opponent’s line to take his or her life, the same thing can…
Source: Advertising

Facebook Continues Its ‘Hobbi’ of Borrowing From Other Social Platforms

It’s Pinterest’s turn to be imitated by Facebook, following in the steps of other social platforms, including Snapchat and TikTok. Hobbi, the fourth stand-alone application from Facebook’s NPE Team (the NPE stands for New Product Experimentation), surfaced on the iTunes App Store this week. A Facebook spokesperson would only say, “We’re not commenting on the…
Source: Advertising