Blog

Our Thoughts and Tips on the World of Marketing, Advertising and Design!

Ancestry.com Pulls Tone-Deaf Ad That Romanticizes Why Black Americans Have White Lineage

It’s just another day in advertising and another example of a tone-deaf ad that likely would have never been approved had there been more people of color with significant sway on the matter. Ancestry.com has pulled an ad that romanticized the reason why so many black Americans have white ancestry. (The biggest reason is rape.)…
Source: Advertising

Following Canada’s Example to See How Brands Advertise Following Marijuana Legalization

It’s about the time of year where some people are focused on weed a little more than usual, but April 20 isn’t the only time of year that brands are thinking about their stance on the substance. With marijuana legalization on the rise, businesses around the world are reconsidering how they can cash in. According…
Source: Advertising

Facebook Banned More Far Right Groups and Activists in the U.K.

After banning U.K. far right activist Stephen Yaxley-Lennon, who goes by Tommy Robinson, from Facebook and Instagram in February, the social network took aim at several like-minded groups and people in that nation earlier this week. The following British far right groups and people were banned from Facebook’s platform: the British National Party and Nick…
Source: Advertising

Relax and Enjoy This Horse ASMR From Lexington Tourism

It all began with a pickle. When Kentucky agency Team Cornett saw that a YouTube clip of a woman eating a pickle had received more than 20 million views (it’s currently at 26 million), the creatives were inspired to try a similar approach to ASMR–but this time with a horse doing the chomping. Why? Because…
Source: Advertising

Amazon and Google Release Free, Ad-Supported Music Streaming on Their Respective Smart Speakers

It’s sort of the tech equivalent of those dueling banjos: Both Amazon and Google announced free, ad-supported music streaming on their respective smart speakers on Thursday. That means Echo owners in the U.S. can “listen to an ad-supported selection of top playlists and stations for free with Amazon Music” even if they don’t have a…
Source: Advertising

3 Ways Brands Can Solidify a Brand Message for Free

Brand sponsorships are a multi-billion-dollar industry. It seems like each year’s expenditures top the last, with incrementally more eye-popping numbers going to sponsor sports leagues, movies and celebrities. From Microsoft’s $400 million deal to be “the official sideline technology sponsor of the NFL” to George Clooney reportedly earning $40 million to be the brand ambassador…
Source: Advertising

Pinterest’s IPO Will Hit the New York Stock Exchange Thursday at $19 per Share

Pinterest’s initial public offering is set to hit the New York Stock Exchange Thursday at an opening price of $19 per share. UPDATE: The stock climbed slowly but steadily Thursday morning, and it reached $24.15 per share at 12:22 p.m. ET. The company is offering 75 million shares of class-A common stock, as well as…
Source: Advertising

Avengers: Endgame Heroes and Stand Up To Cancer Battle ‘the Biggest Villian of All’ in New PSA

Marvel Studios is about to launch Avengers: Endgame in theaters across the country next week. Even more so than last year’s Infinity War, the movie represents the culmination of everything the studio has built over the previous 11 years, ever since Tony Stark outed himself as Iron Man and Nick Fury opened Stark’s (and the…
Source: Advertising

How Police Drummer Stewart Copeland Found a New Beat—in Advertising

In 2005, Stewart Copeland was 21 years out of the best job he’d ever had: playing drums for The Police. Starting in 1979, the trio led the second British invasion and eventually sold over 100 million albums. But when the band split in 1984, Copeland went looking for a new gig. He found it doing…
Source: Advertising

When Death Cigarettes Lit Up the Field of Noxious Marketing

Truth in advertising is something most Americans think is good. But 26 years ago, one U.K. company took the idea so far that nobody was sure what to think. In its February 15, 1993 issue, Adweek took up the strange case of Death cigarettes. Launched by the Enlightened Tobacco Company (which got the idea from…
Source: Advertising