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Our Thoughts and Tips on the World of Marketing, Advertising and Design!

Mutts4Trucks Connects Truck Drivers and Shelter Dogs

What do dog food and diesel engine oil have in common? Not much, but BBDO New York recently managed to find common ground between the two, all in the name of advertising. It all started when Mike Tunney, vice president and creative director at BBDO New York, was on a shoot in Las Vegas. During…
Source: Advertising

Facebook Begins Testing Ads in the Groups Tab Feed

Facebook has been placing a great deal of emphasis on groups as part of its focus on community and its preparation for a future of private encrypted services, and now, the social network is exploring way to monetize that section of its platform. The social network said during its F8 developer conference in April that…
Source: Advertising

The 4 Best TV Shows About Writers, According to Real Writers

Like it or not, Sex and the City’s Carrie Bradshaw, played by Sarah Jessica Parker, is among the most memorable on-screen writers of the past two decades. Her world is aspirational more than it is realistic, but it’s hard to deny that the series is entertaining. Not all writers are super fans, though. Here are…
Source: Advertising

How Digital Media Could Help Decide the 2020 Election Winner

Digital media is poised for a major role in the 2020 election season. While we all know that elections are decided based on numerous factors, no one can deny that messages conveyed to would-be voters via media (whether it’s paid, earned or owned) plays a major role in swaying the minds of the masses. Part…
Source: Advertising

4 Ways the Media Can Survive the ‘Trump Bump’ and Find Long-Term Growth

Faith in the media, they say, is at an all-time low. But perhaps there’s light not only at the end but throughout this tunnel, as viewers and readers turn back to veteran media organizations to get reliable information. Some are even thanking President Trump for this turn of events. If you haven’t heard of it…
Source: Advertising

Facebook Watch Updates Its Initiative of Partnering Publishers With Creators

Facebook provided an update on an initiative it is testing, in which it partnered up digital publishers with creators and public figures with established communities on the social network to create exclusive video content for its Facebook Watch video destination. The test began in the U.S. earlier this year, and it is being expanded to…
Source: Advertising

Hulu Will Stream Tonight’s Democratic Debate to All Subscribers for Free

Tonight’s Democratic presidential debate is getting center stage on Hulu. The streaming service and CNN have partnered to offer up a livestream of the debate to all Hulu’s subscribers for no additional charge, Hulu said. Any Hulu customer who has a subscription directly through Hulu will be able to access a livestream of CNN’s broadcast…
Source: Advertising

Walmart’s In-Home Grocery Delivery Service Is Live

In-kitchen and in-garage grocery delivery is now available from Walmart in four locations: Pittsburgh, Pa., Kansas City, Mo., Kansas City, Kan., and Vero Beach, Fla. In a blog post, Walmart said over 1 million customers will be able to use the service. Before these consumers can avail themselves of in-kitchen and in-garage delivery, a rep…
Source: Advertising

How Personalization and Targeted Ads Enable Election Meddling

Three years after the 2016 presidential election, America is still coming to grips with the chaotic circumstances that surrounded it. And whatever may happen in 2020, it cannot rival the historical significance of an event that was christened as “the first real internet election” by Politico. Representing the confluence of technology and culture at a…
Source: Advertising

Will Ferrell and iHeart Media Are Getting Into the Funny Business Together

After raising the comedy bar on television and at the box office, Will Ferrell–actor, producer and occasional anchorman–is partnering with iHeartMedia to create a new comedy podcast network called Big Money Players Network. The company expects to create 10 podcasts over the next two years with “top comedic talent,” who will contribute to both scripted…
Source: Advertising