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Our Thoughts and Tips on the World of Marketing, Advertising and Design!

YouTube Partnered With Creative Agencies to Tell 6-Second Versions of Classic Tales at Sundance

Last January, YouTube used Sundance as a forum to pitch its six-second ad format to brands. That’s continued this year, with YouTube returning to Sundance to showcase its six-second ad format. But this year, there’s a new twist: Creative agencies were tasked with telling classic tales, from Cinderella to Rumplestiltskin, in the six-second format. “Last…
Source: Advertising

Over 2 Billion People Use at Least One of the Top 5 Social Apps Each Month

Analytics platform App Annie released its 2017 Retrospective, analyzing mobile application usage around the world. The report showed that globally, more than 2 billion people use at least one of the top five social apps each month, on average. In India specifically, over 71 billion hours were spent in the top five social apps on…
Source: Advertising

Verizon Returns to the Super Bowl for the First Time Since 2011

Verizon will make an appearance in Super Bowl LII. The brand confirmed to Adweek that it will air an ad during the game, but didn’t provide any further details. Verizon last appeared in the Super Bowl in 2011, when it aired a 30-second spot featuring pitchman Paul Marcarelli and focused on Verizon’s claim as “America’s…
Source: Advertising

Spotify Gets Into Pet Adoption After Learning Dogs Have Their Own Musical Tastes

A recent study from the University of Glasgow suggested each individual dog has his or her own unique taste in music. This was music to Spotify’s ears, and the streaming service has now partnered with an animal shelter in Germany to match owners and adoptable pets based on their song choices. The program, dreamed up…
Source: Advertising

Why Every Brand Should Be Watching the Emerging Beauty Industry

“Is it going to look good in a selfie?” The answer to this question can make or break a modern brand. With good reason, too: the way a product is going to be discovered, shared, talked about and bought is today more important than the product itself. Modern beauty brands figured out that, as long…
Source: Advertising

How Fox Is Using the Post-NFC Championship Slot, Its Most Valuable Real Estate in 2018

As broadcast networks roll out new series each season, some of them rely on tried-and-true launching pads on their schedule, usually following their biggest shows. CBS uses the post-Big Bang Theory slot to debut hits like Young Sheldon, Kevin Can Wait and Scorpion, while NBC relies on The Voice to funnel viewers to the premieres…
Source: Advertising

Your Facebook Group May Soon Be Able to Host a Watch Party

Facebook has placed a great deal of emphasis on Facebook Live and groups in recent months, and the newest feature it is testing combines the two. Vice president of product Fidji Simo announced in a Facebook post that the social network started testing a feature “with a handful of groups” Wednesday called Watch Party. Watch…
Source: Advertising

This Countertop Dishwasher Is as Clever and Eco-Friendly as It Is Beautiful

Remember that one time Business Insider ran an article on what dishwashers look like on the inside while they’re running? There’s a market for that. In partnership with Frog, Heatworks has launched the Tetra, a delightfully diminutive countertop dishwasher that actually lets you watch goods get clean. Think of it as the perfect accompaniment to…
Source: Advertising

GoDaddy Is Sitting Out Super Bowl LII

GoDaddy, the online brand, which was a Big Game staple for years, is sitting out Super Bowl LII, although in another way the brand is returning to its roots. After skipping Super Bowl 50, GoDaddy turned to new agency Bullish for last year’s effort which kickstarted a yearlong campaign built around a character designed as…
Source: Advertising

United Airlines Salutes Winter Olympians, and Its Own Employees, as Superheroes in New Ads

Air Raider. Arctic Angel. King Quad. Storm Tamer. Winged Wonder. These are some of the “superheroes” appearing in mcgarrbowen’s new United Airlines campaign ahead of the 2018 Winter Olympic and Paralympic Games in PyeongChang, South Korea, next month. We’re not talking about marvels (or even Marvels) who leap tall buildings in a single bound, spin…
Source: Advertising