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Our Thoughts and Tips on the World of Marketing, Advertising and Design!

Apple Agency TBWAMedia Arts Lab Welcomes New Managing Director in Los Angeles

TBWAMedia Arts Lab, TBWA’s dedicated Apple agency, has hired Julian Cheevers as managing director for its Los Angeles office. In the role, Cheevers will oversee Los Angeles office operations, reporting directly to TBWAMedia Arts Lab global president Katrien De Bauw, who succeeded Erica Hoholick in that role last summer. In a statement, TBWAMedia Arts Lab…
Source: Advertising

Versace’s New Ad Record May Not Be Real, But These Five Are

With 54 models of various genders and ethnicities lined up next to each other, including well-known stars like the Hadid sisters, Versace is claiming that it is the longest-ever image used in an ad. Touting its upcoming collection in a new campaign, the extended photo, shot by photographer Steven Meisel, symbolizes “inclusivity and diversity, key…
Source: Advertising

LinkedIn: Here’s How to Save a Post as a Draft

LinkedIn now allows users to save an unfinished post as a draft and come back and finish it later on. Our guide will show you how this works. Note: These screenshots were captured in the LinkedIn application on iOS. Step 1: Tap “Share an article, photo, video or idea” at the top of your LinkedIn…
Source: Advertising

How Brands Can Use Research to Hone a Design or Logo

The role of research in the logo design process can be a contentious issue. At its best, research reveals customers’ broader relationship with the brand, its strengths and gaps, possibilities and permissions. At its worst, it’s a cross between a beauty pageant and the shock jock banter of sports radio. Research does, and should, play…
Source: Advertising

3 Ways Agencies Can Help Their Creatives Avoid Career Burnout

Marketing is an industry overflowing with supremely talented, creative people. Agencies around the globe buzz every day with energy and ideas that bend the framework of what’s possible. Creative-minded people are hopeful and determined. The sharp edge of creativity is two-sided, however: Creative-minded people are also sensitive and self-destructive. Career burnout is rampant. Even suicide…
Source: Advertising

The Translate Tweet Button Was Added to Twitter’s Mobile Site, Twitter Lite, Twitter for Windows

Twitter added a Translate Tweet option for its mobile site, the Twitter Lite application and Twitter for Windows. The translations, which are powered by Microsoft, have been available on desktop and via Twitter’s iOS and Android apps since January 2015. The social network announced the new feature in the tweet below: Found a Tweet in…
Source: Advertising

How AI Is Making Advertising More Efficient and Consumer-Focused

Last year, veteran tech journalist Walt Mossberg denounced online ads for ruining the online experience. The model is bad for everyone, as advertisers and online sites scrabble over quality control and the fight for cheap digital real estate. Of course, the consumer has had no say other than to suffer in silence or deploy decreasingly…
Source: Advertising

Lyft Encourages New Yorkers to Take a ‘Staycation’ and Explore The Local Sights

New York, New York: It’s a hell of a town! And speaking as long-term residents, we will confirm that it can all be a bit much to take in. Thankfully, the 8.5 million people who live here have more than one day to see the famous sights, lights and nights. On that note, Lyft’s latest…
Source: Advertising

Omnicom’s Merkley+Partners Names 16-Year Agency Veteran Its First President

Omnicom’s Merkley+Partners has elevated 16-year veteran of the full-service agency, Scott Gelber, to the new position of president. Gelber, the first to hold this role in the shop’s 25-year history, most recently served as chief digital officer, a title he picked up in 2016. Before he was named chief digital officer, Gelber served as digital…
Source: Advertising

To Celebrate Shutterstock Turning 15, Employees Recreated Classic Moments in Stock Art

Nothing quite highlights the endearingly odd corners of the stock art world quite like a modern recreation, and now Shutterstock itself is getting in on the trend. The popular stock service turns 15 this year, so to celebrate, employees were asked to submit their recreations of stock photos, videos and illustrations. Submissions to the #RockThatStock…
Source: Advertising