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Our Thoughts and Tips on the World of Marketing, Advertising and Design!

On the Adweek Podcast: Is Popeyes’ Chicken Sandwich Worth the Hype?

People love that chicken from Popeyes so much, it’s selling out. At least the new chicken sandwich is, thanks to a Twitter fight. On this week’s episode of Yeah, That’s Probably an Ad, we give it a taste test and bring you the backstory of the marketing campaign that made it a phenomenon. Plus, Disney+…
Source: Advertising

Xfinity Filmed an Ad at Ferris Bueller’s House, but It’s Not the Principal Sneaking In

When last we saw someone trying to sneak into Ferris Bueller’s house, it was Principal Ed Rooney hoping to prove that the high school rapscallion was faking his illness to take a day off from school. (Which, of course, he totally was.) That didn’t work out so well for Rooney, who gets kicked in the…
Source: Advertising

BlueFocus and Legacy Combine to Form Blue Impact

Chinese data technology company BlueFocus and Legacy Acquisition Corp. have combined to form a new holding company called Blue Impact. Legacy provided around $300 million as part of the deal and adds Madhouse, a Shanghai-based mobile-focused paid media and performance platform that specializes in marketing China-based brands outside the country. Following the merger, BlueFocus parent…
Source: Advertising

Agencies and Designers Aren’t Thrilled With New York’s Redesigned License Plate Options

The state of New York is putting the future of its license plate in the hands of its own residents. Gov. Andrew M. Cuomo recently announced his plans to let New Yorkers choose what the state’s next license plate will look like. Online, residents can choose from one of five designs, all of which include…
Source: Advertising

Google Removed 210 YouTube Channels for Coordinated Activity Related to Hong Kong

YouTube got caught in the China-Hong Kong fray from earlier this week, as parent company Google revealed that it disabled 210 channels on the video site. Shane Huntley of Google Security’s Threat Analysis Group discussed the removals in a blog post, writing, “Earlier this week, as part of our ongoing efforts to combat coordinated influence…
Source: Advertising

After a Nearly 30-Year Advertising Hiatus, Dum Dum Lollipops Are Back

You don’t have to go far to find a Dum Dum lollipop. They’re often up for grabs at doctor’s offices, hair salons and the like, waiting for adults and kids alike to rummage through for their favorite flavor. This ubiquity is perhaps the reason why the 95-year-old brand has laid low on the advertising front…
Source: Advertising

Jay Inslee Was the Climate Change Candidate. Did His Campaign Brand Effectively Convey That?

In a field of two dozen Democratic candidates for president, there’s naturally going to be a single-issue candidate or two. Until this week, one of them was Washington Governor Jay Inslee, running on solving the climate crisis. Inslee withdrew from the race this week, saying on MSNBC that it was clear he wasn’t “going to…
Source: Advertising

3 Ways to Come Up With a Great Idea Without Overthinking It

When Dan Wieden hired me almost 16 years ago, I was excited and terrified. As a junior copywriter working at a small unknown agency in Salt Lake City, I used to carry around a little piece of paper in my pocket that said, “I am a copywriter at Wieden+Kennedy.” I was terrified that I wouldn’t…
Source: Advertising

H. Jon Benjamin Is Back for Arby’s, Where All Hell Breaks Loose in the Kitchen

Of late, the ad world and consumers have witnessed various battles royale. Recently, it was all about the chicken sandwich wars with Popeye’s, Chick-fil-A and, perhaps puzzlingly, Boston Market, going tete-a-tete-a-tete. Of course, the storied history of Burger King vs. McDonald’s vs. Wendy’s remains a constant source of chatter. Meanwhile, one QSR simply keeps on…
Source: Advertising

Facebook: Here’s How to See How Much Time You Spend in the App

Did you know Facebook allows you to see how much time you spend in its mobile application, for both individual days and as a weekly average? Our guide will show you how this works. Note: Facebook’s chart will only show you how much time you spend in the Facebook app on your current device, so…
Source: Advertising